Our Resources
With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.
Guides The Ultimate Guide to Sales Strategy
Your sales strategy is a blueprint for how you will deliver value and achieve success and growth. It looks to provide guidance on how to win, retain and develop customers, covering everything from goal setting to customer targeting, all the way to messaging and reporting....
Guides Your step by step checklist for delivering a successful lead generation campaign
Reaching your prospects has never been easier, or more complex. So how do you break through the noise? Whilst every sales and marketing campaign will be different, but there are a few core elements that always remain the same....
Guides Re-energise your sales pipeline
Many projects have been put on hold this last year, but with activity starting to pick up once again, now is the time to reignite your prospects and deals in 7 easy steps. We explore how you can manage your pipeline to focus on the high-calibre deals and ensure a steady stream of leads in future....
Guides The 6 stages of using research to inform policy and practice
Robust market research can provide new knowledge on attitudes, values and existing practices, offering an insight into the communities current needs. In turn, this allows for the provision of timely and necessary services and policies....
Guides The Future of Events: How to Make Virtual Events Work for Your B2B Company
Virtual events are nothing new for businesses. As the business world moves increasingly digital, it is imperative that companies continue to attract the right customers, and offer positive experiences through an alternate events schedule....
Guides Aligning Sales and Marketing in a disrupted market
Do your sales and marketing teams share strategies, goals and operations? We explore why they should be....
Guides The Pro’s & Con’s of inhouse Vs Outsourced lead generation
Inhouse Vs Outsource...
Guides EQ in Telemarketing
Connect with your leads using EQ, Understanding the critical role of emotional intelligence in marketing...
Guides Investigating The Best Kept Secret In B2B Marketing
AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?...
Guides GDPR IS HERE: Understanding The True Impact Of GDPR For B2B
In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:...
Guides Strategies For Maximising The Impact of Event Communication
The following event industry revenues demonstrate the importance companies place on these events: In the UK in 2015, companies spent a combined value of over £30 billion on conferences, meetings, exhibitions and trade fairs....
Guides How To Convert MQLs Into SQLs
The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?...