Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

How to deliver a successful lead generation campaign

Even though no two campaigns are the same, the tried and tested formula for achieving a successful outcome remains unchanged. We explore the planning, execution and analysis needed to drive ROI from your B2B sales and marketing activities....

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Combatting the seasonal slump

Why summer remains an effective time for lead generation. The summer months can bring a lull in business. But you don't need to just accept it. We explore how to work through a 'slump' for lead generation success...

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The B2B Appointment Setting Techniques Which Drive More Sales

Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate....

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Practical Guide To Lead Generation

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!...

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Adapting to a New Market Landscape

Learn how to tackle the uncertainty of a changing market and turn it to profit. As markets change at such a rapid pace, knowing what's really important to your audience can be difficult. Tailored interactions deliver content and information that prospects want to interact with.

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The Secrets Of Successful Lead Nurture

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you....

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How To Buy B2B Data

Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions....

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Opt In or Lose Out

The new EU Data Protection Regulations could be passed as soon as the end of 2015 meaning they could be UK law by early 2018. But what does this all mean to us as B2B marketers?...

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Data Insight, Enhancement And Effectiveness

It’s time for the big push on that new product or solution, the one the CEO has personally been championing....

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How To Use Social Media for B2B Lead Generation

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort....

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GCL’s Best Practice Guide To C-Level Appointment Setting

Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions....

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Guide to B2B Appointment Setting

You’ve got a great proposition, great service, solution and a fantastic way to solve your prospects problems and yet they’re not lining the streets or cramming the car park to get in front of you and the phone isn’t ringing itself!...

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