Our Resources
With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.
White Papers How to Profile Your Prospects
Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!...
White Papers GCL’s Data Healthcheck
For many, rather than serving as income-generating assets, databases only frustrate the sales and marketing teams working with them. To maintain order, databases should be cleansed regularly, multiple times a year in fact! That's why we've put together GCL's Data Healthcheck. A comprehensive guide on how to evaluate the current health of your data, what you're looking out for and what you can do to return it to its former glory....
White Papers Why outsourcing could be the best thing for your lead generation
In an ideal world, every company would have the time, resources and experience to keep a fully functioning lead generation team operational. But really, how many organisations are in such a position?...
White Papers How to deliver a successful lead generation campaign
Even though no two campaigns are the same, the tried and tested formula for achieving a successful outcome remains unchanged. We explore the planning, execution and analysis needed to drive ROI from your B2B sales and marketing activities....
White Papers Combatting the seasonal slump
Why summer remains an effective time for lead generation. The summer months can bring a lull in business. But you don't need to just accept it. We explore how to work through a 'slump' for lead generation success...
White Papers The B2B Appointment Setting Techniques Which Drive More Sales
Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate....
White Papers How Account-Based Marketing can Revolutionise your B2B Marketing
Learn how to market directly to individual accounts through Account-Based Marketing (ABM). ABM is a way of targeting specific accounts and decision-makers and generating better quality leads and higher revenue. Find out how to apply it to your business with our guide:...
White Papers Practical Guide To Lead Generation
Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!...
White Papers Adapting to a New Market Landscape
White Papers The Secrets Of Successful Lead Nurture
We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you....
White Papers How To Buy B2B Data
Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions....
White Papers Opt In or Lose Out
The new EU Data Protection Regulations could be passed as soon as the end of 2015 meaning they could be UK law by early 2018. But what does this all mean to us as B2B marketers?...