How Dell partnered with GCL to enhance their channel development

Multinational IT corporation, Dell, initially approached GCL to discuss outsourced telemarketing services. Though it soon became clear […]

Multinational IT corporation, Dell, initially approached GCL to discuss outsourced telemarketing services. Though it soon became clear there was far more benefit to be gained by incorporating other services into the strategy.

The priority shifted to how they could develop a channel of UK VAR’s (Value Added Reseller’s), whilst also driving face to face appointments and better understanding their market.

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