Blogs

No-show appointments are frustrating. You’ve put the time and effort into getting in front of the right contact, you’ve aced the prospecting call, and you’ve got a date in the diary. But the date and time roll around, and your prospect doesn’t show. Why?

Ask most people what comes to mind when they think of B2B telemarketing and there’s a high chance they’ll say cold calls and sales pitches. This preconception assumes that B2B telemarketing can only add value at the bottom of the sales funnel – right before a lead is ready to buy.

  Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads.

  When does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)? Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

  Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted.

Empathy is defined by the Cambridge dictionary as “the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn’t always the case. H&M […]

The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language. 

However you define Lead Generation, the desired end result is always the same. Leads – and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:  

Account-based marketing (ABM) is a powerful B2B marketing approach that can increase engagement with potential leads in large accounts and increase the chances of those accounts becoming customers. It does this by treating every account—and prospect within an account—as unique, and tailoring marketing content, messaging and communication accordingly.

  More and more businesses are coming to us and asking “does Telemarketing still work”? Over the last 25 years telemarketing has got a bad reputation amongst some people, but why? A lot of the negative press comes from campaigns that go wrong and bad telemarketing practices. So what are the top 10 reasons telemarketing […]

Does your business know how to find the right leads? Without a defined lead qualification (LQ) process, you will have seen your team wasting time and effort chasing poor quality leads.  Research has shown that 28% of all leads are handed off to sales without any lead qualification…. at all.