White Papers & Guides

For many, rather than serving as income-generating assets, databases only frustrate the sales and marketing teams working with them. To maintain order, databases should be cleansed regularly, multiple times a year in fact! That’s why we’ve put together GCL’s Data Healthcheck. A comprehensive guide on how to evaluate the current health of your data, what […]

Do your sales and marketing teams share strategies, goals and operations? We explore why they should be.

Choosing the right B2B SDR (Sales Development Representative) solution can be challenging. Whether you’re building an in-house team, partnering with an outsourced provider, or considering a hybrid model, each option comes with its own costs, benefits, and considerations. Our complete guide explains each approach clearly, so you can make an informed decision for your business.

Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you […]

Why summer remains an effective time for lead generation. The summer months can bring a lull in business. But you don’t need to just accept it. We explore how to work through a ‘slump’ for lead generation success

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?

Many projects have been put on hold this last year, but with activity starting to pick up once again, now is the time to reignite your prospects and deals in 7 easy steps. We explore how you can manage your pipeline to focus on the high-calibre deals and ensure a steady stream of leads in […]

Most consumers have learned to block out the constant stream of pushy or irrelevant messages, and marketers who once relied on broad appeals to punt their products are finding that they have little influence over modern buyers. When consumers want answers, they go straight to the internet. This is where the new battle of the […]

Much has been written about inbound and outbound marketing, but most of these articles and guides exist solely for the purpose of emphasising the advantages of one approach over the other. The truth is that outbound is far from dead and that inbound is not the cure-all that its proponents claim it to be. The […]