Sales Channel Development
Create new routes to market or drive increase revenue from existing channels.
We help to develop an optimal reseller network for your business.
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About Our Sales Channel Development Service
Whether you have an expansive reseller network that requires further development, or you are developing a new indirect sales channel from scratch, our team of experts are here to help.
We have vast experience in building targeted and effective reseller networks. It’s our job to help you identify and engage with the types and profiles of resellers that best suit your business, products and services.
Trust in our decades of experience to identify the most valuable channels for you, charting a course to sustained long-term growth.
The Benefits of a Great Sales Channel Strategy
Businesses around the world trust our sales channel development experts.
Find the Best Resellers
For over three decades, we’ve been working with our clients to develop and support some of the largest indirect sales channels on the planet. We know the importance of resellers, and we know how to pick the best ones.
Strengthen Reseller Relationships
We work closely with your team and with resellers, building stronger relationships that stand the test of time and deliver stable revenue streams to your business.
Get the Best Deals
Resellers are often willing to negotiate. We can negotiate on your behalf, ensuring that you secure the best deal possible.
Identify Cross-Sell and Up-Selling Opportunities
Many indirect sales channels have unidentified opportunities for revenue growth within your existing partners. We will seek out any cross-selling or up-selling opportunities within your existing resellers, ensuring that you maximise revenue generated at each step.
How Does B2B Channel Development Work?
For many B2B organisations, establishing a trusted, quality set of resellers is essential.
However, it can be difficult knowing which resellers to partner with, and which ones to avoid. Our specialists have helped hundreds of B2B organisations to find new, reliable resellers, meaning we’re able to guide you expertly through the process.
Using our decades of experience, we’re able to identify value-added resellers and distributors whose customer base and expertise aligns perfectly with your offering.
When Should You Consider B2B Channel Development?
There are various reasons why organisations choose to partner with GCL for B2B channel development:
– Many organisations in the early stages of expansion aren’t ready to set up offices in different countries. We help to build reseller channels in your target regions, no matter the language.
– Some organisations operate a blended model, with sales coming proportionately from resellers. Some want to increase channel size, others want to cut down their channel network. We will help to identify your best channels and support in adjusting accordingly.
If you’re unsure, we’re happy to advise. Get in touch with our specialists today for a no-obligation chat about bolstering your reseller channels.
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