B2B Event Support Services
Running an event? We can help boost attendance and make it a success.
Learn more
Make Your Event the Success it Deserves to Be
Whether it’s highly targeted executive round tables or large scale exhibitions, events are core to many B2B organisations around the world, helping drive leads, nurture relationships with prospects and bolster your brand’s reputation.
GCL operates internationally, having experience in over 40 countries, working with major organisations and operating in a wide range of languages. We help to run event campaigns, supporting before and after events, providing data services, recruiting sponsors and following up post-event to gain feedback and qualify leads.
Our services include data building, registration calling, delegate recruitment, sponsor recruitment, email confirmations, tele-reminder calling (attendance confirmation) and post-event follow ups. Our event support and visitor promotion campaigns are designed to increase attendance levels and ensure quality delegates at your events, all while ensuring that you maximise ROI by engaging prospects after your event.
The Benefits of Our Event Support
We can support with any event of any size
Identify Your Target Market
Using our data services, we’re able to identify a list of key industry players who would be interested in your event, allowing us to nurture them over time.
Increase Attendance Rates
Our phone-first nurturing approach ensures that more people sign up for your event, and more people ultimately turn up on the day.
Maximise ROI
We follow up with promising prospects following your event, sourcing feedback, qualifying leads and passing on any SQLs to your sales team.
How Do We Support with Events?
Data Services
Understanding who might want to attend your events now and in the future is essential. Our data services can be used to identify key targets for your event, allowing us to better market it to them.
Whether you have existing data that requires refining, or you need newer, broader datasets, we can help.
For events, we provide:
– Data sourcing & gap analysis
– Building bespoke databases
– Data cleansing & appending
– Validating & updating datasets
– Identifying the total addressable market
B2B Telemarketing
We offer both pre- and post-event support. Using over 35 years’ experience, we’ll identify industry interests and trends, and use them to ensure that the conversations we have lead to increased signups for your event.
Pre-event support
– Outbound/inbound call handling
– Visitor promotion/registration
– Tele-reminder calling
– Exhibitor promotion/lead generation
– Emails/EDMs
Post-event support
– Profile surveys
– Post-attendance lead qualification
– Future event registrations
Email Marketing
Our event support services are comprehensive, which means we don’t just call – we ensure that your prospects are contacted through a wide range of mediums, including email:
– Personalised inbound/outbound support
– Event reminders & check-ins
– Event registration login and confirmation emails
After each event, we can perform a post-event follow-up and lead qualification process, which uses the data collected during the event to help create strategies that will guide leads further down your sales funnel.
These strategies use a combination of telemarketing and emails to ensure that all your leads get the necessary attention.
Top Tips & Industry Insights
Browse our content to access our industry insights, written by experts, designed to help you develop your sales and telemarketing expertise.
Events vs SDRs: Which Delivers Better Marketing ROI?
Events vs SDRs: Which Delivers Better B2B Marketing ROI? If you had one pot of budget to generate new B2B pipeline, where would you put it? Would you invest in exhibiting at a major industry event, putting your brand in front of hundreds or potentially thousands of relevant prospects? Or would you invest the same […]
Why More Businesses Are Outsourcing Their SDR Resource
For many B2B businesses, sales development has changed. It is no longer simply a case of hiring a few SDRs, giving them a database, setting some call targets and expecting the pipeline to build itself. Today, SDR teams are under more pressure than ever. Prospects are harder to reach, buying groups are more complex and […]
Can Agentic AI Do Cold Outreach in the UK? The Legal Reality for B2B Sales Teams
AI is rapidly changing how businesses think about sales outreach. We now have tools that can research prospects, write personalised emails, build call lists, draft LinkedIn messages, score intent signals, summarise conversations and even simulate human-like voice interactions. This has led to a very natural question for sales and marketing teams: Can agentic AI do […]
