Data Enrichment

Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.

At GCL we can take the most simplistic database and turn it into an insightful opportunity-generating asset. We understand that your data requirements vary from campaign to campaign and that a database you used six months ago may not be relevant for your current project.

Rather than buying a completely new database, you can use GCL’s data enrichment service to add extra fields and information to your existing database, thus augmenting your knowledge of your prospects and customers. This improves audience segmentation and allows you to carry out more targeted and personalised campaigns.

Data Services

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As the voice of B2B marketing we are passionate about helping organisations generate new business.

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