Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

Aligning Sales and Marketing in a disrupted market

Do your sales and marketing teams share strategies, goals and operations? We explore why they should be....

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The Pro’s & Con’s of inhouse Vs Outsourced lead generation

Inhouse Vs Outsource...

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EQ in Telemarketing

Connect with your leads using EQ, Understanding the critical role of emotional intelligence in marketing...

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Learn how GCL helped Hayley Group build their database of decision makers and improve conversion rate.

Learn about the genuine advantages a partnership with GCL offers your organisation....

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Read about how GCL helped Personal Group improve both the quantity and the quality of their leads.

In this case study, we find out about the real marketing and revenue benefits GCL offers your organisation....

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Working With ADI Global Distribution To Ensure Continued Success In The EMEA Market

In this case study, we find out how GCL and ADI Global Distribution have worked together since 2008 to ensure continued campaign success in the EMEA Market....

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Learn How GCL Helped Pitney Bowes Achieve Brand Realignment & Revenue Growth

In this case study, we unpack how we helped Pitney Bowes improve their lead generation to increase their revenue, as well as realign their brand....

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Investigating The Best Kept Secret In B2B Marketing

AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?...

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GDPR IS HERE: Understanding The True Impact Of GDPR For B2B

In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:...

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Strategies For Maximising The Impact of Event Communication

The following event industry revenues demonstrate the importance companies place on these events: In the UK in 2015, companies spent a combined value of over £30 billion on conferences, meetings, exhibitions and trade fairs....

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How To Convert MQLs Into SQLs

The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?...

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Inhouse VS Outsourced Telemarketing

There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits of what outsourcing could bring?...

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