Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

GCL secure a sustainable sales model for Honeywell Security Group

Working with a predominantly indirect sales channel brings its own unique challenges, as well as those any business is focused on - like increasing revenue! You also need to assess the loyalty of existing partners, identify new channel partners, whilst remaining engaged with your users and their needs. These were the challenges Honeywell Security Group were facing before they began working with GCL....

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GCL’s Data Healthcheck

For many, rather than serving as income-generating assets, databases only frustrate the sales and marketing teams working with them. To maintain order, databases should be cleansed regularly, multiple times a year in fact! That's why we've put together GCL's Data Healthcheck. A comprehensive guide on how to evaluate the current health of your data, what you're looking out for and what you can do to return it to its former glory....

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Fortinet entrust EMEA Lead Nurturing Programme to GCL

Whilst most companies are invested in marketing, not all have an effective and sustainable way of managing the qualification and follow-up processes of any leads generated. This was the challenge that worldwide network security provider, Fortinet, were struggling with when GCL took over their lead nurturing process....

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How Dell partnered with GCL to enhance their channel development

Multinational IT corporation, Dell, initially approached GCL to discuss outsourced telemarketing services. Though it soon became clear there was far more benefit to be gained by incorporating other services into the strategy. The priority shifted to how they could develop a channel of UK VAR's (Value Added Reseller's), whilst also driving face to face appointments and better understanding their market....

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The Ultimate Guide to Sales Strategy

Your sales strategy is a blueprint for how you will deliver value and achieve success and growth. It looks to provide guidance on how to win, retain and develop customers, covering everything from goal setting to customer targeting, all the way to messaging and reporting....

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Why outsourcing could be the best thing for your lead generation

In an ideal world, every company would have the time, resources and experience to keep a fully functioning lead generation team operational. But really, how many organisations are in such a position?...

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Your step by step checklist for delivering a successful lead generation campaign

Reaching your prospects has never been easier, or more complex. So how do you break through the noise? Whilst every sales and marketing campaign will be different, but there are a few core elements that always remain the same....

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How to deliver a successful lead generation campaign

Even though no two campaigns are the same, the tried and tested formula for achieving a successful outcome remains unchanged. We explore the planning, execution and analysis needed to drive ROI from your B2B sales and marketing activities....

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Combatting the seasonal slump

Why summer remains an effective time for lead generation. The summer months can bring a lull in business. But you don't need to just accept it. We explore how to work through a 'slump' for lead generation success...

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Re-energise your sales pipeline

Many projects have been put on hold this last year, but with activity starting to pick up once again, now is the time to reignite your prospects and deals in 7 easy steps. We explore how you can manage your pipeline to focus on the high-calibre deals and ensure a steady stream of leads in future....

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The B2B Appointment Setting Techniques Which Drive More Sales

Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate....

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How Account-Based Marketing can Revolutionise your B2B Marketing

Learn how to market directly to individual accounts through Account-Based Marketing (ABM). ABM is a way of targeting specific accounts and decision-makers and generating better quality leads and higher revenue. Find out how to apply it to your business with our guide:...

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