Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

Re-energise your sales pipeline

Many projects have been put on hold this last year, but with activity starting to pick up once again, now is the time to reignite your prospects and deals in 7 easy steps. We explore how you can manage your pipeline to focus on the high-calibre deals and ensure a steady stream of leads in future....

DOWNLOAD
The B2B Appointment Setting Techniques Which Drive More Sales

Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate....

DOWNLOAD
The 6 stages of using research to inform policy and practice

Robust market research can provide new knowledge on attitudes, values and existing practices, offering an insight into the communities current needs. In turn, this allows for the provision of timely and necessary services and policies....

DOWNLOAD
Practical Guide To Lead Generation

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!...

DOWNLOAD
Adapting to a New Market Landscape

Learn how to tackle the uncertainty of a changing market and turn it to profit. As markets change at such a rapid pace, knowing what's really important to your audience can be difficult. Tailored interactions deliver content and information that prospects want to interact with.

...

DOWNLOAD
The Future of Events: How to Make Virtual Events Work for Your B2B Company

Virtual events are nothing new for businesses. As the business world moves increasingly digital, it is imperative that companies continue to attract the right customers, and offer positive experiences through an alternate events schedule....

DOWNLOAD
Aligning Sales and Marketing in a disrupted market

Do your sales and marketing teams share strategies, goals and operations? We explore why they should be....

DOWNLOAD
The Pro’s & Con’s of inhouse Vs Outsourced lead generation

Inhouse Vs Outsource...

DOWNLOAD
EQ in Telemarketing

Connect with your leads using EQ, Understanding the critical role of emotional intelligence in marketing...

DOWNLOAD
Learn how GCL helped Hayley Group build their database of decision makers and improve conversion rate.

Learn about the genuine advantages a partnership with GCL offers your organisation....

DOWNLOAD
Read about how GCL helped Personal Group improve both the quantity and the quality of their leads.

In this case study, we find out about the real marketing and revenue benefits GCL offers your organisation....

DOWNLOAD
Working With ADI Global Distribution To Ensure Continued Success In The EMEA Market

In this case study, we find out how GCL and ADI Global Distribution have worked together since 2008 to ensure continued campaign success in the EMEA Market....

DOWNLOAD