Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

The 6 stages of using research to inform policy and practice

Robust market research can provide new knowledge on attitudes, values and existing practices, offering an insight into the communities current needs. In turn, this allows for the provision of timely and necessary services and policies....

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Adapting to a New Market Landscape

Learn how to tackle the uncertainty of a changing market and turn it to profit. As markets change at such a rapid pace, knowing what's really important to your audience can be difficult. Tailored interactions deliver content and information that prospects want to interact with.

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The Future of Events: How to Make Virtual Events Work for Your B2B Company

Virtual events are nothing new for businesses. As the business world moves increasingly digital, it is imperative that companies continue to attract the right customers, and offer positive experiences through an alternate events schedule....

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Aligning Sales and Marketing in a disrupted market

Do your sales and marketing teams share strategies, goals and operations? We explore why they should be....

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The Pro’s & Con’s of inhouse Vs Outsourced lead generation

Inhouse Vs Outsource...

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EQ in Telemarketing

Connect with your leads using EQ, Understanding the critical role of emotional intelligence in marketing...

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Learn how GCL helped Hayley Group build their database of decision makers and improve conversion rate.

Learn about the genuine advantages a partnership with GCL offers your organisation....

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Read about how GCL helped Personal Group improve both the quantity and the quality of their leads.

In this case study, we find out about the real marketing and revenue benefits GCL offers your organisation....

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Working With ADI Global Distribution To Ensure Continued Success In The EMEA Market

In this case study, we find out how GCL and ADI Global Distribution have worked together since 2008 to ensure continued campaign success in the EMEA Market....

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Learn How GCL Helped Pitney Bowes Achieve Brand Realignment & Revenue Growth

In this case study, we unpack how we helped Pitney Bowes improve their lead generation to increase their revenue, as well as realign their brand....

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Investigating The Best Kept Secret In B2B Marketing

AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?...

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GDPR IS HERE: Understanding The True Impact Of GDPR For B2B

In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:...

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