Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

The Guide To Holistic Lead Generation

Much has been written about inbound and outbound marketing, but most of these articles and guides exist solely for the purpose of emphasising the advantages of one approach over the other. The truth is that outbound is far from dead and that inbound is not the cure-all that its proponents claim it to be. The success of your campaigns depends not on which media you use, but rather how you use them....

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How To Boost Your Marketing With Optimised Data

Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you with your customers, and is one of the most important elements in any campaign....

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Cold Calling is Dead…Long Live Telemarketing

The sales call has been a part of life since the dawn of time, or at least the dawn of trade. The telephone became part of this process almost as soon as it was invented although only started to come to prominence as a commercial tool after the advertising boom of the 1950s. During the 1970s, the term Telemarketing entered the mainstream on the back of its application by Bell Telephone Company (now AT&T)....

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CRITIQOM

Given the difficulties of appointment setting in a cash strapped public sector Critiqom were delighted with the results from the initial campaigns. From the 200 councils identified in the target Universe GCL achieved 14 high quality BANT+A qualified appointments....

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Scott Bullock – Chartered Marketer

Selecting a telemarketing agency is one of the most critical, challenging decisions for a marketing function, as much has to be taken on trust and face value....

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The Secrets Of Successful Lead Nurture

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you....

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Adam Chapman, Global Marketing Director

I have worked with GCL for six and half years across three different companies and in each case I have kept coming back to take GCL with me....

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GCL: The Voice Of B2B Marketing

The Voice of B2B Marketing...

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Brian Hardie: Video Testimonial

Brian Hardie talks about GCL...

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How To Buy B2B Data

Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions....

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Opt In or Lose Out

The new EU Data Protection Regulations could be passed as soon as the end of 2015 meaning they could be UK law by early 2018. But what does this all mean to us as B2B marketers?...

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Data Insight, Enhancement And Effectiveness

It’s time for the big push on that new product or solution, the one the CEO has personally been championing....

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