Our Resources
With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.
Case Studies Learn How GCL Helped Pitney Bowes Achieve Brand Realignment & Revenue Growth
In this case study, we unpack how we helped Pitney Bowes improve their lead generation to increase their revenue, as well as realign their brand....
Guides Investigating The Best Kept Secret In B2B Marketing
AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?...
Guides GDPR IS HERE: Understanding The True Impact Of GDPR For B2B
In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:...
Guides Strategies For Maximising The Impact of Event Communication
The following event industry revenues demonstrate the importance companies place on these events: In the UK in 2015, companies spent a combined value of over £30 billion on conferences, meetings, exhibitions and trade fairs....
Guides How To Convert MQLs Into SQLs
The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?...
Guides Inhouse VS Outsourced Telemarketing
There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits of what outsourcing could bring?...
Guides How To Create A Winning B2B Sales Pitch
Before you can even begin to plan a sales pitch, you need to know who you are going to pitch to, and that means you first have to find your prospects. You might be tempted to play the numbers game and find as many prospects as possible, but consider this: every pitch to the wrong prospect is a pitch wasted....
Guides The Definitive Guide To Telemarketing In The Digital Age
With the fast paced change in digital marketing, we strongly believe that Telemarketing has an important, albeit changing role to play in connecting buyers and sellers into the future. We have created this guide to share our views on the industry and how the human touch of telephone contact will continue to play a vital role in B2B marketing in the 21st Century....
Guides The Ultimate Guide To Inbound Marketing
Most consumers have learned to block out the constant stream of pushy or irrelevant messages, and marketers who once relied on broad appeals to punt their products are finding that they have little influence over modern buyers. When consumers want answers, they go straight to the internet. This is where the new battle of the brands is won or lost....
Guides The Guide To Holistic Lead Generation
Much has been written about inbound and outbound marketing, but most of these articles and guides exist solely for the purpose of emphasising the advantages of one approach over the other. The truth is that outbound is far from dead and that inbound is not the cure-all that its proponents claim it to be. The success of your campaigns depends not on which media you use, but rather how you use them....
Guides How To Boost Your Marketing With Optimised Data
Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you with your customers, and is one of the most important elements in any campaign....
Guides Cold Calling is Dead…Long Live Telemarketing
The sales call has been a part of life since the dawn of time, or at least the dawn of trade. The telephone became part of this process almost as soon as it was invented although only started to come to prominence as a commercial tool after the advertising boom of the 1950s. During the 1970s, the term Telemarketing entered the mainstream on the back of its application by Bell Telephone Company (now AT&T)....