Our Resources
With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.
White Papers The B2B Appointment Setting Techniques Which Drive More Sales
Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate....
White Papers How Account-Based Marketing can Revolutionise your B2B Marketing
Learn how to market directly to individual accounts through Account-Based Marketing (ABM). ABM is a way of targeting specific accounts and decision-makers and generating better quality leads and higher revenue. Find out how to apply it to your business with our guide:...
Guides The 6 stages of using research to inform policy and practice
Robust market research can provide new knowledge on attitudes, values and existing practices, offering an insight into the communities current needs. In turn, this allows for the provision of timely and necessary services and policies....
White Papers Practical Guide To Lead Generation
Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!...
White Papers Adapting to a New Market Landscape
Guides The Future of Events: How to Make Virtual Events Work for Your B2B Company
Virtual events are nothing new for businesses. As the business world moves increasingly digital, it is imperative that companies continue to attract the right customers, and offer positive experiences through an alternate events schedule....
Guides Aligning Sales and Marketing in a disrupted market
Do your sales and marketing teams share strategies, goals and operations? We explore why they should be....
Guides The Pro’s & Con’s of inhouse Vs Outsourced lead generation
Inhouse Vs Outsource...
Guides EQ in Telemarketing
Connect with your leads using EQ, Understanding the critical role of emotional intelligence in marketing...
Case Studies Learn how GCL helped Hayley Group build their database of decision makers and improve conversion rate.
Learn about the genuine advantages a partnership with GCL offers your organisation....
Case Studies Read about how GCL helped Personal Group improve both the quantity and the quality of their leads.
In this case study, we find out about the real marketing and revenue benefits GCL offers your organisation....
Case Studies Working With ADI Global Distribution To Ensure Continued Success In The EMEA Market
In this case study, we find out how GCL and ADI Global Distribution have worked together since 2008 to ensure continued campaign success in the EMEA Market....