Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we offer a wealth of expert resources for your perusal.

How To Create A Winning B2B Sales Pitch

Before you can even begin to plan a sales pitch, you need to know who you are going to pitch to, and that means you first have to find your prospects. You might be tempted to play the numbers game and find as many prospects as possible, but consider this: every pitch to the wrong prospect is a pitch wasted....

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The Definitive Guide To Telemarketing In The Digital Age

With the fast paced change in digital marketing, we strongly believe that Telemarketing has an important, albeit changing role to play in connecting buyers and sellers into the future. We have created this guide to share our views on the industry and how the human touch of telephone contact will continue to play a vital role in B2B marketing in the 21st Century....

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The Ultimate Guide To Inbound Marketing

Most consumers have learned to block out the constant stream of pushy or irrelevant messages, and marketers who once relied on broad appeals to punt their products are finding that they have little influence over modern buyers. When consumers want answers, they go straight to the internet. This is where the new battle of the brands is won or lost....

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The Guide To Holistic Lead Generation

Much has been written about inbound and outbound marketing, but most of these articles and guides exist solely for the purpose of emphasising the advantages of one approach over the other. The truth is that outbound is far from dead and that inbound is not the cure-all that its proponents claim it to be. The success of your campaigns depends not on which media you use, but rather how you use them....

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How To Boost Your Marketing With Optimised Data

Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you with your customers, and is one of the most important elements in any campaign....

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Cold Calling is Dead…Long Live Telemarketing

The sales call has been a part of life since the dawn of time, or at least the dawn of trade. The telephone became part of this process almost as soon as it was invented although only started to come to prominence as a commercial tool after the advertising boom of the 1950s. During the 1970s, the term Telemarketing entered the mainstream on the back of its application by Bell Telephone Company (now AT&T)....

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CRITIQOM

Given the difficulties of appointment setting in a cash strapped public sector Critiqom were delighted with the results from the initial campaigns. From the 200 councils identified in the target Universe GCL achieved 14 high quality BANT+A qualified appointments....

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Scott Bullock – Chartered Marketer

Selecting a telemarketing agency is one of the most critical, challenging decisions for a marketing function, as much has to be taken on trust and face value....

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The Secrets Of Successful Lead Nurture

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you....

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Adam Chapman, Global Marketing Director

I have worked with GCL for six and half years across three different companies and in each case I have kept coming back to take GCL with me....

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GCL: The Voice Of B2B Marketing

The Voice of B2B Marketing...

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Brian Hardie: Video Testimonial

Brian Hardie talks about GCL...

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