Resources

A client who supports digital transformation initiatives for mid-to-large enterprise organisations across the UK and Ireland, found that they needed support to generate qualified sales pipeline opportunities and expand brand presence among enterprise decision-makers. After approaching GCL, a partnership was formed that delivered excellent results.

In the world of B2B demand generation, businesses are always seeking the most effective way to connect with their target audience. And the question of which is more effective between B2B Telemarketing or email marketing, is a common one! The debate between Telemarketing and email marketing remains one of the most critical discussions in the […]

Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you […]

  In today’s fast-evolving B2B sales landscape, the role of a Sales Development Representative (SDR), whether in-house or outsourced SDR resource, has become more pivotal than ever. SDRs are no longer just cold callers, they are integral cogs in the demand generation engine, bridging the gap between initial prospect interest and successful sales closures. But […]

It’s not about luck, charisma, or winging it! In fact, the perfect sales call is about structure, psychology, and precision. Over the last 35 years, GCL have made hundreds of thousands of B2B sales calls across the Logistics, IT, manufacturing, business services sectors (and more!) From our own experience, we know what separates a polite […]

  In the B2B world, time kills deals. Sales cycles tend to be longer, decision-makers are hard to reach, and sales teams are under pressure to deliver pipeline and not waste time chasing unqualified leads. This is where the Sales Development Representative (SDR) role comes into play. However, there’s a growing shift. More companies are […]

In order for a business to grow, they require a reliable source of qualified sales leads to support teams in securing new contracts and expanding market share. This is where our client found themselves when they reached out to GCL for Lead Generation support.

B2B telemarketing has evolved far beyond cold calls and generic scripts. In today’s complex buying landscape, the most successful telemarketing campaigns are those that are deeply aligned with your wider sales and marketing strategy; multi-touch, insight-led, and powered by human connection. When done right, a high-converting B2B telemarketing pitch doesn’t feel like a pitch at […]

  In a world where inboxes are full and attention spans are short, cutting through the noise is no easy task. This is especially true for the enterprise IT and cyber security market. But that’s exactly what we did, using B2B telemarketing as part of a joined-up strategy!

Why summer remains an effective time for lead generation. The summer months can bring a lull in business. But you don’t need to just accept it. We explore how to work through a ‘slump’ for lead generation success

  B2B telemarketing is still one of the most effective demand generation strategies out there… when it is executed with precision. But all too often, companies burn through budgets and blow opportunities because they overlook simple, yet critical, details. If your ROI (Return On Investment) isn’t where it should be, it’s likely you’re making some […]

  In a world of AI (Artificial Intelligence), automation, and endless email workflows, it’s easy to dismiss B2B telemarketing as a relic of the past. But that would be a costly mistake… In 2025, B2B telemarketing isn’t only still relevant, it’s a crucial part of any high-performing lead generation strategy. The fact is that real […]