Resources

Marketing is like a living, breathing organism. It evolves, reinvents itself, and adapts to new trends. Just when we think a channel is outdated, it finds new relevance. Few channels have been as misunderstood, or prematurely declared “dead”, as B2B telemarketing. To understand its resurgence today, let’s take a quick look at how B2B marketing […]

Here’s a harsh truth, which too many channel partners learn the hard way; If you don’t use your Market Development Funds (MDF), you lose them. Every quarter, millions in partner funding remain untouched, sitting in budgets that were meant to generate leads, boost brand visibility, and drive revenue. In fact, while a precise percentage is […]

Whenever your financial year ends, you likely find yourself managing budgets and wondering where best to allocate marketing spend. If you’re sitting on unspent budget, the reality is that if you don’t use it, you’ll lose it… and maybe even worse than this, next year’s budget could shrink because the Finance department assumes that you […]

Let’s be honest: it looks rough out there. With unrest, political changes and stock market turmoil, there’s no surprise that markets are shaky, budgets are tightening and confidence is down. Many leadership teams may feel stuck in wait-and-see mode… But your pipeline doesn’t care about these challenges; your sales and marketing targets haven’t changed, the […]

  B2B telemarketing, also known as outbound prospecting or an SDR (Sales Development Representative) function, has developed, evolved and matured over the years. From the early days of brick phones, yellow pages and rolodexes, through to modern CRM contact centre systems, telemarketing has proven to be a mainstay in B2B marketing, but its constant evolution […]

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

We have helped clients with a variety of requirements for their events. Within this download, you’ll find three case studies for EMEA events: In each of these cases, GCL were able to successfully support our clients’ requirements and deliver excellent results.

The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?

  In today’s turbulent business landscape, many companies may find it difficult, or even impossible, to sustain a fully-functioning marketing department. Whether it’s budget restrictions or time constraints, when times are hard, marketing departments are often the first to get the chop! This isn’t because the function is of little importance, but rather running a […]

The emergence of modern technologies means that the landscape of B2B lead generation is evolving at an exponential rate. According to Gartner’s latest insights, the key to success lies in embracing these advancements, while maintaining authentic human connections.

There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits that outsourcing could bring?

  When an organisation’s sales pipeline is healthy, there’s often a tendency to place a lower priority on marketing activity, such as lead generation and prospect outreach. Whether driven by cost-saving pressures, or a short-term focus, the decision to cut back doesn’t just slow down momentum, but also poses a potentially significant threat to a […]