Resources

It’s one of the most common questions we hear from marketing and sales leaders:“Does anyone actually pick up the phone anymore?” With inboxes overflowing, LinkedIn messages piling up, and AI-driven outreach everywhere we look, it’s a fair question. Many people assume that phone-based outreach is outdated; something that worked years ago but has since been […]

Here it is!! GCL’s 12 days of Christmas!! Over the last 12 days, we’ve been providing daily links on our social platforms, to some useful information and content pieces. So below we’ve provided a round-up of GCL’s 12 days of Christmas – all in one place: On the first day of Christmas, GCL gave to […]

As 2025 draws to a close, most of us are reflecting on the year behind us. The wins, the challenges, the surprises, and the lessons that shaped our pipelines. It’s been a year of tighter budgets, longer buying cycles, shifting decision-making structures, new technologies, and a renewed focus on efficiency. But through it all, one […]

As the year winds down, inboxes fill with “out of office” replies, calendars fill with festive lunches, and many businesses start to ease off the throttle. It’s easy to assume that B2B lead generation should take a back seat during winter as decision-makers are too distracted by year-end reviews, holidays, and mince pies to think […]

December is officially here! Twinkling lights, Christmas jumpers, and one final chance to prepare your pipeline for a strong start to 2026. While many businesses wind down for the holidays, smart B2B marketers use December to warm their data, fire up outbound, and get ahead of the competition. Because in B2B demand generation, your pipeline […]

In B2B marketing and sales, your data is either your biggest competitive advantage, or the silent killer of your pipeline.Outdated contacts, duplicates, missing job titles, incorrect phone numbers, unreliable segmentation – if any of this sounds familiar, you’re not alone. Most companies know their database isn’t perfect, but the question is: what’s the best way […]

B2B sales today is anything but simple. Decision-making cycles are longer, buying committees are larger and competition is fiercer. When it comes to budgets, well they’re tighter than ever! For many organisations, building an in-house sales engine that can keep up with this complexity is both costly and time-consuming. That’s where outsourced sales teams come […]

There’s no avoiding it, in B2B Lead Generation, speed matters. Whether you’re filling a short-term pipeline gap, supporting a new product launch, or recovering from a quiet quarter, one thing is certain: waiting around for inbound leads just isn’t going to cut it. That’s where B2B Telemarketing comes into its own. When you need leads […]

As the nights get colder and skies across the UK light up with fireworks, it’s the perfect time to talk about sparks. And not just the kind that dazzle above… but the ones that ignite growth in your sales pipeline. Because in B2B marketing, great campaigns don’t just appear out of thin air. They need […]

  In today’s world of digital-first marketing, it’s easy to assume that buyers make their decisions long before speaking to a salesperson. They read content, compare providers online, and explore reviews before ever picking up the phone. And while that’s partly true, here’s the reality: The sales journey is rarely linear. The truth is that […]

It’s that time of year again. The nights are darker, the pumpkins are out, and talk of ghosts, ghouls, and monsters fills the air. But in the world of B2B marketing, the scariest stories aren’t found in haunted houses, they’re buried in spreadsheets, CRMs, and poorly run campaigns! Ask any marketer or sales leader, and […]

For many, rather than serving as income-generating assets, databases only frustrate the sales and marketing teams working with them. To maintain order, databases should be cleansed regularly, multiple times a year in fact! That’s why we’ve put together GCL’s Data Healthcheck. A comprehensive guide on how to evaluate the current health of your data, what […]