Data Services
Knowing your market and buyers inside out means you can deliver messages that speak directly to your customers’ concerns. To make this possible, we provide several GDPR compliant data services as well as advanced audience profiling and channel mapping.
A thorough understanding of your market and prospects allows you to create and deliver messages that speak directly to their needs.
But it’s not just a case of “the more, the better” where data’s concerned. Identifying the right people, the right details, and keeping your database fresh and enriched will help tailor your messaging to better connect with your prospects.
GCL’s marketing data and insight services can give you just such an advantage.
And at GCL, we understand how GDPR has affected the way we market to our prospects. That’s why all of our data is fully GDPR compliant, and every data service we offer conforms to the latest legislation.
Data Sourcing
GCL quickly finds the marketing data you need by using our large internal database and working with dozens of other trusted data owners.
Database Building
Using tried and tested techniques, GCL will build a completely bespoke database based on your detailed requirements.
Data Cleansing
Find out how GCL can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.
Data Enrichment
Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.
Data Analysis and Transformation
GCL will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.
Opt-In Databases
Using opt-in databases can double the engagement of your marketing campaigns.
Total Addressable Market
GCL can help identify markets to break into and areas ripe for expansion, enabling continued growth of your business.
With over 30 years’ experience optimising databases and advising on data best practices, we can transform your data to be exactly how you need it to be.
Our Services
B2B Telemarketing
In the digital age, it’s more important than ever to connect with your customers on a personal level. Our lead generation, lead nurturing, appointment setting and other telemarketing services are designed to give you the best possible start to those conversations.
Market Research
Find out what is really happening in your market and with your prospects, customers and competitors.
Sales & Marketing Consultancy
Allow us to build you a comprehensive sales and marketing strategy to deliver customer insights and build your lead generation and brand awareness.
We can help
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As the voice of B2B marketing we are passionate about helping organisations generate new business.