Resources

In the B2B sales and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it all depends on what the […]

  The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing. The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset. The role also requires tenacity, resilience, a high level […]

It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.   Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enhancing their ability to engage with desired audiences.   However, despite its […]

As recently announced by the TDRA in UAE, the landscape of telemarketing in UAE has undergone some major changes in August 2024, through the introduction of Cabinet Resolution No.56 and Cabinet Resolution No.57. Whilst this may cause a level of uncertainty as to how the Telemarketing can be conducted, the overhaul of the current methodology […]

Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main forums to understand and […]

Working with a predominantly indirect sales channel brings its own unique challenges, as well as those any business is focused on – like increasing revenue! You also need to assess the loyalty of existing partners, identify new channel partners, whilst remaining engaged with your users and their needs. These were the challenges Honeywell Security Group […]

  Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.

  Whether it’s in the form of exhibitions, breakfast briefings, webinars, or private C suite round table events, B2B events qualify as crucial activities in an organisation’s sales and marketing calendar. Like any investment, there needs to be a proven return in order to make it worthwhile. But with the limited bandwidth of most sales […]

Reading time: 4 minutes ‘I’sn’t it just spammy cold calls?’, ‘Is it a relic of the ’90s?’ , ‘Does it even work anymore?’….. These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024? The answer to this is […]

  As the mercury rises, it’s commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right?

Most sales teams work to a target, but when you’re in a deficit of that, it can be tough to understand what to change. Typically an effective and sustainable solution needs to be found, with ROI also generated quickly. This is where Mitie Business Services were at when they approached GCL.

  Deconstructing the Discord Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren’t in tune with each other….confusion sets in and you’ll probably never pay to see them live again!