Resources

Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

Learn about the genuine advantages a partnership with GCL offers your organisation.

All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fide lead. On […]

In this case study, we find out about the real marketing and revenue benefits GCL offers your organisation.

Learn how to market directly to individual accounts through Account-Based Marketing (ABM). ABM is a way of targeting specific accounts and decision-makers and generating better quality leads and higher revenue. Find out how to apply it to your business with our guide:

Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?   

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

Reading time: 6 minutes Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accounts and customers that are most likely to be interested in your product or service.   

Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.   However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at […]

Reading time: 7 minutes B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.    Over the last 33 years, we have conducted […]

Reading time: 5 minutes It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline being filled up.  Unfortunately, many campaigns are doomed to fail […]

Reading time: 7 minutes B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-scale EMEA campaign supporting multiple regions. However, one of the most […]