Resources

Reading time: 6 minutes Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the results generated are of the highest possible standard. If you decide to outsource […]

Reading time: 3 minutes Businesses are always on the look-out for the most cost-effective pricing strategies, however, many end up getting tunnel vision and lose focus of the bigger picture, which is obtaining high-quality leads & nurturing them into sales-ready prospects, building a sustainable pipeline along the way and ultimately getting a much higher ROI.

Reading time: 4 minutes When you hear ‘B2B Telemarketing’ in current times, a few thoughts may come to mind: ‘Spammy cold calls’ ‘It died in the ’90s’  ‘Does it bring any results?’ The answer to those are: B2B Telemarketing is much more complex than simply ‘cold calling’ and is still going strong and bringing sizable results in […]

  ‘Cold’ and ‘hard’ are words you might use to describe data, but these terms don’t quite convey the fact that marketing data is more of a living thing. As odd as that might sound, it’s true. Marketing Sherpa (cited on HubSpot) estimates that B2B marketing data decays at a rate of around 22.5% per […]

As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform […]

When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?”  In this blog, we’ll be taking […]

Sometimes it’s easy to envy B2C industries. Their products are generally sexier and the potential customer base often dwarfs that of certain niche B2B sectors like enterprise application software (EAS) providers. B2B sales cycles, on the other hand, are much longer, meaning that sales tend to trickle rather than flood in, resulting in higher costs […]

  No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or fishing with a spear if you’re the president of marketing at Heinz, rather than fishing for sardines with a net.

  There are several ways to get a product or service to market. You can sell directly to your customers, or you can partner with other companies that help get your products to your target market. Take wine, for example. A winery can sell directly to customers – online or at the cellar door.

A successful enterprise centres on your ability to generate a healthy flow of fresh sales opportunities. With a carefully planned B2B marketing strategy, you can enhance your USP’s, ROI and business persona. Unfortunately, as many Blue Chip or SME’s will testify, it’s no longer enough to sell a quality product, service or solution. As the […]

Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all-important first meetings even more of a challenge.

  The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.