Resources

  To Buy or Not to Buy? Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions – data is one of your key tools and should be the raw material used to drive sales through intelligence led decisions. All too […]

A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

Reading time: 3 minutes If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets. And so, you may be wondering, “How much would it cost & how does it work?” We’ve put together eight key factors for you to consider […]

Whilst most companies are invested in marketing, not all have an effective and sustainable way of managing the qualification and follow-up processes of any leads generated. This was the challenge that worldwide network security provider, Fortinet, were struggling with when GCL took over their lead nurturing process.

Reading time: 4 minutes B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more. An important factor to consider when considering B2B telemarketing to achieve your targets is […]

  In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong? 

With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform to […]

Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix […]

We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that securing […]

Multinational IT corporation, Dell, initially approached GCL to discuss outsourced telemarketing services. Though it soon became clear there was far more benefit to be gained by incorporating other services into the strategy. The priority shifted to how they could develop a channel of UK VAR’s (Value Added Reseller’s), whilst also driving face to face appointments […]

  Appointment setting is a stage in the sales process that allows you to arrange a meeting with contacts that could lead to a sale. In order to enhance your ability to create appointments with prospects and boost your lead generation, here are some useful ideas that you may want to consider before getting in […]

Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing.