Resources

  One of the biggest lead generation challenges for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer’s B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most pressing problem.

Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. But when done right, B2B telemarketing can be great for your business and will lead to successful lead generation.

For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marketing spend. 

Reading time: 9 minutes Technology certainly has changed the way we work, play, live and communicate. We’ve come a long way from the time someone first decided to draw a picture of a tankard foaming with beer and hang it outside their pub to communicate to the world at large that yes, ale is definitely […]

Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.

Reading time: 25 minutes   It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?

Reading time: 8 minutes

Reading Time: 11 minutes   Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what we’re all really aiming for? […]

  We’re thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

  Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals […]

    Reading time: 21 minutes What makes a lead a lead? The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.

Whether you’re an established business or a brand-new startup, getting your team in front of new prospects is step one on the selling ladder. But with gatekeeper management, objection handling, and pipeline nurture, there are numerous potential minefields to navigate.