Resources

For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marketing spend. 

Reading time: 9 minutes Technology certainly has changed the way we work, play, live and communicate. We’ve come a long way from the time someone first decided to draw a picture of a tankard foaming with beer and hang it outside their pub to communicate to the world at large that yes, ale is definitely […]

Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.

Reading time: 25 minutes   It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?

Reading time: 8 minutes

Reading Time: 11 minutes   Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what we’re all really aiming for? […]

  We’re thrilled to have been named as one of the top marketing agencies in Birmingham by PR Expert!

  Hiring the right B2B sales candidate (or indeed, any prospective employee) is a gamble. You’ve only got a CV, a handful of half-hour interviews, and one or two references to rely on. Can you really be sure that the sales candidate you’re about to hire will make good on their promise to close deals […]

    Reading time: 21 minutes What makes a lead a lead? The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.

Reading time: 12 minutes   There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!

In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales.

  Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.