Blogs

How multi-channel is your multi-channel marketing? All too often the term multi-channel marketing is used to refer synonymously to refer to online/digital marketing across blogs, social media, email and other web based platforms with SMS messaging occasionally being included as well.

Have you missed out on any of the big marketing innovations of the last 5 years?

  The king of “Millennium” Robbie Williams (courtesy of vipflash / Shutterstock.com)   According to Google’s research on the Changing face of Marketing B2B marketing is getting younger with the whole profile of the average B2B buyer changing massively over the last two years – in fact nearly half of people involved in the B2B […]

What does Lead Generation mean to you? It may seem like a simple question but if we were to ask people at 10 different companies we would get 10 different answers. At what point does a suspect become a prospect, how does a prospect become a lead and when does that lead get given to […]

Do you agree or disagree with the following statement?

Build it and they will come. Unfortunately that seems to be the mantra of a lot of B2B businesses these days “We’ve built this really cool landing page and created this amazing video with an interactive guide to our products but no one’s bought anything”. Sure they may post some links via twitter or fire […]

Just what do we class as lead generation these days? Type “Lead Generation” into a search engine and the top results will be from marketing automation platforms such as Marketo, Pardot, and Eloqua . But is lead generation all about automating your digital world?

We marketers love our buzzwords and the latest one seems to be personalisation, but what does it mean and how can we use it in B2B marketing?