Data Analysis and Transformation

GCL will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.

Data degrades at a frightening rate. Most sources estimate that 30% of email addresses become invalid during a year – that’s 1500 email addresses from a database of 5000.

GCL’s data analysis and transformation services offer an economical way of maintaining the validity of your most valuable asset. We realise that businesses use their marketing data for different purposes and that these change throughout the year. Taking into account your data utilisation and sales cycle, GCL can help you keep your database fresh and relevant to your objectives.

Data Services

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