Data Cleansing

Find out how GCL can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.

The problem with marketing data is that it has a very short lifespan – the average database degrades at a rate of 30% a year! And in the current climate, this is only accelerated. With the employer market moving at such a speed, B2B data is becoming outdated quick.

Data cleansing takes an existing database, of any age, and transforms it back into a useful asset. Regardless of whether a database has hundreds of duplicates or is missing large sections of data, GCL can give your database just the kind of treatment it needs. As with all our solutions, our data cleansing service is available internationally in multiple languages.

Data Services

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As the voice of B2B marketing we are passionate about helping organisations generate new business.

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