Data Cleansing
Find out how GCL can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.
The problem with marketing data is that it has a very short lifespan – the average database degrades at a rate of 30% a year! And in the current climate, this is only accelerated. With the employer market moving at such a speed, B2B data is becoming outdated quick.
Data cleansing takes an existing database, of any age, and transforms it back into a useful asset. Regardless of whether a database has hundreds of duplicates or is missing large sections of data, GCL can give your database just the kind of treatment it needs. As with all our solutions, our data cleansing service is available internationally in multiple languages.
Data Services
Data Enrichment
Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.
Data Analysis and Transformation
GCL will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.
Data Sourcing
GCL quickly finds the marketing data you need by using our large internal database and working with dozens of other trusted data owners.
Database Building
Using tried and tested techniques, GCL will build a completely bespoke database based on your detailed requirements.
Opt-In Databases
Using opt-in databases can double the engagement of your marketing campaigns.
Total Addressable Market
GCL can help identify markets to break into and areas ripe for expansion, enabling continued growth of your business.
We can help
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As the voice of B2B marketing we are passionate about helping organisations generate new business.