Blogs

In any organisation, it’s vital to build up a reserve of sales opportunities so that your pipeline never dries up. So how do you make this happen?

Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clear why so many businesses struggle with poor quality […]

Regardless of the channels you use, the type of content you produce, or the target market you’re trying to reach, successful messaging always boils down to one thing: relevance.

To Buy or Not to Buy? Data is one of your key tools and should be the raw material used to drive engagement through intelligence led decisions. Your team will spend hours developing your outreach strategy, crafting the perfect messaging and designing assets which capture attention. But all that effort is wasted if you then […]

Big data might be regarded as a buzzword, but it’s here to stay. Marketing data and the insights that can be gleaned from it are helping business grow, attract new customers and retain current customers. 

Digital processes are engrained in our day-to-day business activities. As a result, virtual events have found a foothold in the marketing strategy. But without a good promotion strategy, they won’t give your company the results achievable. It’s all about communication where your event promotion is concerned. To generate new leads, your events need to be […]

In this last year, all manner of events have been cancelled or postponed worldwide, from local festivals to major sports championships. And it’s happened in the business world too. But just because you can’t host your event in person, doesn’t mean you should cancel it completely.

  You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of our previous blog post […]

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Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.