Blogs

  As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.

Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

  Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of this office divide, the tensions between the […]

Imagine all the revenue you could bring in with an everlasting sales pipeline? Well, to make that happen you’ve got to have a plan. Sales are well known for coming up with cunning plans and to get your sales pipeline consistently delivering, you need to focus on three main areas – fresh data, keeping prospects […]

Even the greatest businesses can struggle during economic downturns, which can arrive quickly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows. In this blog, we share 5 tips to ensure your B2B business continues to grow […]

 Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal.

  The size of a marketing budget depends on a marketer’s ability to generate good quality leads – leads that’ll convert to customers. As well as supplying a steady stream of leads to the sales team, cost per lead needs to be kept as low as possible to guarantee positive ROI.

Reading time: 11 minutes   For many organisations, events such as expos, trade shows and conferences are a critical part of their business. These events offer insights into industry developments, as well as opportunities for professionals to connect and do business in person. The following event industry revenues demonstrate the importance companies place on these […]

  Reading time: 15 minutes With the fast-paced change in digital marketing, Telemarketing has an important, albeit changing role to play in connecting buyers and sellers in the future. If anything, the rise of digital has strengthened telemarketing’s stake in the market. Despite the ease and simplicity of communicating via bots or over email, prospects […]

  Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate interest in your […]

  Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qualitative, it’s a market researcher’s job to wade through the results […]

The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creatively leaping through hurdles […]