Blogs

  Despite the fuss that marketers have kicked up about big data, there’s been significantly less enthusiasm from their sales counterparts – surprising, since data can provide the same actionable insights for sales that it does for the teams optimising their marketing strategies.

Appointment setting is no easy task. And when the prospect you’re trying to book a meeting with is part of the C-suite, it becomes all the harder. But getting in front of those with the power to make decisions that accelerate your companies growth is worth the extra work. Getting up close and personal with […]

Lead generation, which in turn leads to sales pitch opportunities, is the lifeblood of any business. Whether your business succeeds or fails depends on your ability to connect with potential customers and convert them into clients. But this leads to the first challenge that many businesses have to deal with: how do you connect with […]

  Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company that understands your business and meets your […]

With all the inbound vs outbound arguments out there, you’d think that the two approaches are mutually exclusive, but they’re not. In fact, it’s counterproductive to think of them as separate.

  Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

Given the numbers-driven nature of the sales game, it’s no surprise that most salespeople deliver a sales pitch to every prospect that comes their way. But is this a sensible approach when the working relationship with one’s clients plays such a large part in determining the success of your business?

Smarketing is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units. 

  Many in the business world tried to ignore GDPR when the news first broke about these new data privacy regulations. But when they realised that keeping their heads buried in the sand wasn’t an option, there was a last-minute scramble to ensure compliance.    GDPR came into effect on May 25th, 2018. Yes, there […]

Reading time: 12 minutes Why do you need quality data? Ask any marketer, and they will tell you that good data is essential to the success of your marketing and outreach. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrating […]

Imagine your existing B2B marketing data as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding water while enroute to an […]

  Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed.   Here are 6 tips that you can use to get your international B2B marketing […]