Blogs

  If you work in Sales and Marketing, you’re likely already aware of the age-old rivalry between the two departments, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generation and lead nurturing process.

Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX). Let’s explore how marketers can use EQ to improve their CX approach. Why is EQ important? Daniel Goleman, the author and researcher that […]

Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to understand a lead or client’s emotions, your marketing […]

At first glance, the mountain seems like a mammoth task and it is so easy to set your sights on reaching the summit, often forgetting about the beautiful views on the way up! Yes, your ultimate goal should be to set appointments and generate leads, but you should also reap the benefits of each stage […]

There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in a B2B lead generation partner. 

Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate.    The B2B industry is also no stranger to technological driven change. Here are a few examples […]

Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profit margins.

Your organisation is thriving and demand from the local market for your products and services is growing rapidly. In fact, the desire for your products has grown so much that you’re starting to get enquiries from overseas. However, your company had never planned to market outside your region, leaving your marketing team asking one question: […]

As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it’s a lack of interest or budget, it’s a daily struggle to hook […]

Whether because of robocalls or telemarketers offering services and products you’re not interested in, people don’t always have the most positive attitude towards telemarketing.    But what if I told you that B2B telemarketing was a completely different beast? That, when it comes to B2B, all marketing channels have their benefits and that telemarketing serves […]

In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.   Here are a few tips on how to handle […]

We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story.    This article from Hackernoon highlights how inside sales, executive events and telemarketing are still […]