Blogs

2002 – LinkedIn Launched 2004 – Facebook Launched 2006 – Twitter Launched The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways to connect […]

 Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees. Here are five of the best registration approaches to ensure you get the attendees you need for your event to be a success.

  If you work in Sales and Marketing, you’re likely already aware of the age-old rivalry between the two departments, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generation and lead nurturing process.

Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX). Let’s explore how marketers can use EQ to improve their CX approach. Why is EQ important? Daniel Goleman, the author and researcher that […]

Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to understand a lead or client’s emotions, your marketing […]

At first glance, the mountain seems like a mammoth task and it is so easy to set your sights on reaching the summit, often forgetting about the beautiful views on the way up! Yes, your ultimate goal should be to set appointments and generate leads, but you should also reap the benefits of each stage […]

There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in a B2B lead generation partner. 

Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate.    The B2B industry is also no stranger to technological driven change. Here are a few examples […]

Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profit margins.

Your organisation is thriving and demand from the local market for your products and services is growing rapidly. In fact, the desire for your products has grown so much that you’re starting to get enquiries from overseas. However, your company had never planned to market outside your region, leaving your marketing team asking one question: […]

As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it’s a lack of interest or budget, it’s a daily struggle to hook […]

Whether because of robocalls or telemarketers offering services and products you’re not interested in, people don’t always have the most positive attitude towards telemarketing.    But what if I told you that B2B telemarketing was a completely different beast? That, when it comes to B2B, all marketing channels have their benefits and that telemarketing serves […]