Blogs

When it comes to B2B telemarketing, the world’s most valuable resource isn’t oil, coal or diamonds — it’s data. As the initial link between your business and prospective customers, good data is imperative to the success of your marketing efforts. Using enriched information enables highly targeted campaigns at scale and greatly assists in the conversion […]

The 25th of May 2018 is the date that’s been niggling at the forefront of your mind, as a B2B marketer. Some are calling it ‘D-Day’, others go as far as labelling it a ‘new regime’. The day that GDPR comes into effect is painted as a revolution, a radical change in the way data […]

Imagine this. You are sat at home on your personal Facebook account, and have the news on in the background. Suddenly, a breaking news story comes through claiming Facebook used 50,000 people’s account details to influence the US election. You wonder how this is allowed and whether at any point your details have been used […]

You may think that GDPR is a chore that has to be done. But don’t. Embrace the upcoming regulations to give your business an edge over the competition. Doing this will ultimately create more leads through increasing your brand image.

  Having trouble establishing who your customers are? Want to know how this can be solved? Do you feel GDPR is holding you back? If you’ve had to think about any of these questions then read on.

Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head. 

Whether you’re aware of where it fits in or not, we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems. 

In just a few months, the EU’s General Data Protection Regulation (GDPR) – designed to protect EU citizens’ data – will come into force. 

Social media can be a great way to get your message out there and engage with customers. If used correctly, companies can strengthen their branding and build trust over time. 

A CRM system will not only help you to boost sales and productivity within your organisation, but it will also help you keep track of prospects and customers.

With the GDPR approaching, marketers will need to adapt their strategies and prepare for all the changes that await them.

With less than a year to go until GDPR (General Data Protection Regulation) is implemented, organisations within the EU have to get their data governance in order if they want to stay compliant.