Blogs

Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process. 

Account-based Marketing isn’t just another marketing buzzword, it’s a marketing strategy that aligns sales and marketing teams so that they can focus their energy and expertise on personalised campaigns for high-value accounts. 

  Account-based marketing is about getting the biggest bang from your marketing buck. This focuses your marketing budget on those high-value accounts and customers that you want to be selling to in the first place.

For many businesses, it’s no longer a case of ‘if’ we move into a new region, but ‘when’. An expansion abroad is an exciting prospect, and can vastly improve your brand’s scope and revenue potential, but requires a bespoke international marketing strategy with an international telemarketing component. 

You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times have changed: 

Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. B2B content marketing has vastly changed how B2B customers find and engage with businesses.

  Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions. Before we part with our hard-earned cash as consumers we will use the internet […]

Marketing has never been easier or more complex, both at the same time. This may sound contradictory but this is the dilemma most organisations face in today’s digital world. It’s easier because there are so many channels to get your message across and if you’re savvy, you can do this at a relatively low cost. […]

We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail […]

So here we are again, waving the ‘cost-saving’ flag, but it’s one of the most common objections our sales team face, and it is often the stumbling block when companies think of outsourcing their telemarketing activity.

Whilst you’re sitting at your desk, waiting for the phone calls to come flying in, your competitor may be building those all-important relationships and stealing the lead from right under your nose. As an effective sales team, you should focus on being proactive, rather than reactive and always engaging with your prospects. According to Hubspot […]

  “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr Now, I’m not usually a fan of paradoxes, but in the marketing industry, this one holds an important truth.