Blogs

  More and more of our business operations happen online, through websites, CRMs, email, apps and social media – to name just a few channels. The digital age has created huge efficiency benefits, but also emphasised the importance of real-life human interaction – especially when reaching out to potential B2B leads.

  During your career, there will likely be many situations when you need to hop on a call to get a deal over the line. But if you’re lacking in experience, this can be an incredibly daunting task.  If you’re unsure about how to approach this challenge, there are many resources to help get you […]

  Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summarises this mindset: Many executives wrongly believe that […]

  In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips: 

Before the internet, computers, smartphones and digital connectivity, there was the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a long time ago. Today sees marketers capitalising on the ever-growing list of channels and devices with which to engage, convert and retain leads. But for […]

Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in […]

It’s every marketing director’s nightmare: proudly presenting the sales team with a long list of business leads, only for barely any of them to convert into customers. You’ve let down the sales director (they won’t be able to meet their targets) and a chunk of the monthly marketing budget has gone to waste.

  Omnichannel marketing is a strategy that uses multiple different channels to reach potential customers, all working in unison to create a consistent experience. These could be tv ads, emails, social media, telemarketing, print or any other mix, not restricted to digital or traditional methods. To ensure your marketing message is as effective as possible, […]

Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).

  What do you do when sales dry up? Sometimes, it’s quicker and easier to find someone to blame than it is to get to the root of the problem. However, apportioning blame will not fix the problem and you will waste a lot of time and effort getting into arguments about it. It’s better […]

2002 – LinkedIn Launched 2004 – Facebook Launched 2006 – Twitter Launched The Digital B2C world as we know it truly started in 2002 and since that time our world has been revolutionised by a plethora of “shiny new objects”. Pinterest, YouTube, Instagram et al – all offered us new and better ways to connect […]

 Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees. Here are five of the best registration approaches to ensure you get the attendees you need for your event to be a success.