Blogs

Reading time: 4 minutes ‘I’sn’t it just spammy cold calls?’, ‘Is it a relic of the ’90s?’ , ‘Does it even work anymore?’….. These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024? The answer to this is […]

  As the mercury rises, it’s commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right?

  Deconstructing the Discord Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren’t in tune with each other….confusion sets in and you’ll probably never pay to see them live again!

The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises – what about the mailing list? Will the one you used a couple of years ago still […]

  To Buy or Not to Buy? Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions – data is one of your key tools and should be the raw material used to drive sales through intelligence led decisions. All too […]

A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

Reading time: 3 minutes If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets. And so, you may be wondering, “How much would it cost & how does it work?” We’ve put together eight key factors for you to consider […]

Reading time: 4 minutes B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more. An important factor to consider when considering B2B telemarketing to achieve your targets is […]

  In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong? 

With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform to […]

Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix […]

We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that securing […]