Blogs

Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main forums to understand and […]

  Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.

  Whether it’s in the form of exhibitions, breakfast briefings, webinars, or private C suite round table events, B2B events qualify as crucial activities in an organisation’s sales and marketing calendar. Like any investment, there needs to be a proven return in order to make it worthwhile. But with the limited bandwidth of most sales […]

Reading time: 4 minutes ‘I’sn’t it just spammy cold calls?’, ‘Is it a relic of the ’90s?’ , ‘Does it even work anymore?’….. These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024? The answer to this is […]

  As the mercury rises, it’s commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right?

  Deconstructing the Discord Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren’t in tune with each other….confusion sets in and you’ll probably never pay to see them live again!

The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises – what about the mailing list? Will the one you used a couple of years ago still […]

  To Buy or Not to Buy? Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions – data is one of your key tools and should be the raw material used to drive sales through intelligence led decisions. All too […]

A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

Reading time: 3 minutes If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets. And so, you may be wondering, “How much would it cost & how does it work?” We’ve put together eight key factors for you to consider […]

Reading time: 4 minutes B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more. An important factor to consider when considering B2B telemarketing to achieve your targets is […]

  In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong?