Blogs

With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform to […]

Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix […]

We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that securing […]

  Appointment setting is a stage in the sales process that allows you to arrange a meeting with contacts that could lead to a sale. In order to enhance your ability to create appointments with prospects and boost your lead generation, here are some useful ideas that you may want to consider before getting in […]

Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fide lead. On […]

Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?   

Reading time: 6 minutes Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accounts and customers that are most likely to be interested in your product or service.   

Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.   However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at […]

Reading time: 7 minutes B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.    Over the last 33 years, we have conducted […]

Reading time: 5 minutes It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline being filled up.  Unfortunately, many campaigns are doomed to fail […]

Reading time: 7 minutes B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-scale EMEA campaign supporting multiple regions. However, one of the most […]