Blogs

  Appointment setting is a stage in the sales process that allows you to arrange a meeting with contacts that could lead to a sale. In order to enhance your ability to create appointments with prospects and boost your lead generation, here are some useful ideas that you may want to consider before getting in […]

Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fide lead. On […]

Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?   

Reading time: 6 minutes Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accounts and customers that are most likely to be interested in your product or service.   

Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.   However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at […]

Reading time: 7 minutes B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.    Over the last 33 years, we have conducted […]

Reading time: 5 minutes It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline being filled up.  Unfortunately, many campaigns are doomed to fail […]

Reading time: 7 minutes B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-scale EMEA campaign supporting multiple regions. However, one of the most […]

Reading time: 6 minutes Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the results generated are of the highest possible standard. If you decide to outsource […]

Reading time: 3 minutes Businesses are always on the look-out for the most cost-effective pricing strategies, however, many end up getting tunnel vision and lose focus of the bigger picture, which is obtaining high-quality leads & nurturing them into sales-ready prospects, building a sustainable pipeline along the way and ultimately getting a much higher ROI.

Reading time: 4 minutes When you hear ‘B2B Telemarketing’ in current times, a few thoughts may come to mind: ‘Spammy cold calls’ ‘It died in the ’90s’  ‘Does it bring any results?’ The answer to those are: B2B Telemarketing is much more complex than simply ‘cold calling’ and is still going strong and bringing sizable results in […]