Resources

AI is rapidly changing how businesses think about sales outreach. We now have tools that can research prospects, write personalised emails, build call lists, draft LinkedIn messages, score intent signals, summarise conversations and even simulate human-like voice interactions. This has led to a very natural question for sales and marketing teams: Can agentic AI do […]

B2B event season is in full swing! Calendars are packed, stands are built and teams are prepped. For many businesses, events represent a significant investment, both in time and budget. But when it comes to event outcomes, there’s an uncomfortable truth: Most of the ROI from events isn’t won on the day, it’s won in […]

This time last year, we wrote a blog post about uncertainty. This was due to economic turbulence, Political instability, budget pressure and slower decision-making. At the time, it felt like the perfect storm – and for many businesses, it was. Now we fast forward 12 months, and while the headlines may have changed, the underlying […]

It’s no secret: cold calling has a bad reputation. For years, it’s been associated with spray-and-pray dialling, generic scripts, poor timing, and awkward conversations that went nowhere. It’s no surprise that many businesses moved away from it, favouring digital channels and inbound strategies instead. But in the world of B2B, cold calling has evolved. What […]

You may have noticed… AI is everywhere in B2B these days. From automated email sequences and AI-written messaging to chatbots, intent data, and predictive scoring, outbound outreach has become faster, cheaper, and more scalable than ever before. So it’s no surprise that many businesses are asking a big question: ‘Are human SDRs becoming obsolete?’ Or […]

For years now, B2B sales strategies have leaned heavily into digital-first engagement. This includes email sequences, LinkedIn outreach, intent data and AI-driven personalisation, which are all designed to scale activity and reach decision-makers efficiently. We aren’t saying that this approach doesn’t have it’s place, but in high-value enterprise sales, something interesting is happening. As deals […]

If it feels like B2B marketing is running at full sprint with AI right now, you’re not imagining it. Automation tools, AI-generated content, predictive analytics, chatbots and sequencing platforms are everywhere. Every business is trying to move faster, scale quicker, and do more with less. In many ways, it feels like we’re all running the […]

Sales development has become one of the most critical, and challenging, functions in modern B2B growth.With longer buying cycles, higher numbers of stakeholders, and increased pressure to justify spend, businesses are asking a familiar question: Should we build an in-house SDR (Sales Development Representative) team, outsource our SDR function, or take a hybrid approach? At […]

It’s one of the most common questions we hear from marketing and sales leaders:“Does anyone actually pick up the phone anymore?” With inboxes overflowing, LinkedIn messages piling up, and AI-driven outreach everywhere we look, it’s a fair question. Many people assume that phone-based outreach is outdated; something that worked years ago but has since been […]

Here it is!! GCL’s 12 days of Christmas!! Over the last 12 days, we’ve been providing daily links on our social platforms, to some useful information and content pieces. So below we’ve provided a round-up of GCL’s 12 days of Christmas – all in one place: On the first day of Christmas, GCL gave to […]

As 2025 draws to a close, most of us are reflecting on the year behind us. The wins, the challenges, the surprises, and the lessons that shaped our pipelines. It’s been a year of tighter budgets, longer buying cycles, shifting decision-making structures, new technologies, and a renewed focus on efficiency. But through it all, one […]

As the year winds down, inboxes fill with “out of office” replies, calendars fill with festive lunches, and many businesses start to ease off the throttle. It’s easy to assume that B2B lead generation should take a back seat during winter as decision-makers are too distracted by year-end reviews, holidays, and mince pies to think […]