Resources

  Name: Romaana Mahtey Role at GCL: HR & Compliance Manager   How long have you been with GCL and what is your role here? I’ve been at GCL for almost 14 years now and I mainly manage the recruitment and HR for the company, although I do get involved in a bit of everything! […]

Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content. But what if your data is bad?

Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a high EQ? 

Reading time: 14 minutes

Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks and troughs appear specifically for your business. That way you […]

  You’ve probably at some point heard someone say the phrase “Cold Calling is Dead”. As a marketing services agency who specialise in telemarketing, you may expect us to disagree. However, you’re in for a shock… we don’t (well not completely!).

  There’s a common belief that the summer months are slower than the rest of the year (except perhaps over Christmas) and so there’s little point focusing on your marketing or making sales. Whether you believe this or not, we’re here to tell you that summer remains as good a time as any to drive […]

Data has a very short lifespan. The constant flux in modern businesses means that people change positions and jobs frequently, and data like contact details can degrade at a rate as high as 30% per year.

So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

As much as we’d love to have all our lead requirements produced from inbound enquiries, the reality is that most companies need to include an element of outbound methods to meet their lead generation targets. Appointment making falls snugly into this remit and is an important part of the sales process which should be given […]

Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.

  Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads. Using the potent combination of social media, blogs, landing pages and effective content management these systems have revolutionised not just the way companies market but […]