Resources

  Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate interest in your […]

  Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qualitative, it’s a market researcher’s job to wade through the results […]

The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creatively leaping through hurdles […]

Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better leads and conversions, […]

In the world of B2B telemarketing, it’s important to be proactive and try to engage a prospect as soon as you think they’re ready.

Marketing data is a currency that’s getting stronger year-on-year. Thanks to data’s prolific use, marketing has become more of a science than an art. And the more businesses use data to shape and create ever more targeted and relevant campaigns, the more they need to use it – or fall behind the competition.

Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing role is that of the telemarketer. In this blog, we’ll discuss a […]

An expert opinion on effective B2B databases

  Let’s say that you need to buy marketing data for a new campaign. You know that you need data that is accurate, in-depth, and relevant. It needs to contain all the fields needed to segment audiences for greater engagement.

Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.

The quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.

Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed-out list of leads that have not become customers. These repositories usually contain segmentation details such as company size, […]