Blogs

It’s easy to get anxious about whether or not your sales performance is up to scratch. You put in the hours, the effort and the sweat, but how do you know whether you and your team are on the right track and what areas you can improve on to make even more sales?

“Content marketing is the wave of the future”, heralds the Content Marketing Institute (CMI). That’s a pretty bold statement, but one that has plenty of evidence to support it.

Sales performance is the lifeblood of all sales departments – and a sales team is only as good as the sales performance of its members. It’s a harsh reality, but salespeople must earn their keep and bring in customers.

Commission has long been the most logical way to motivate sales teams to sell. Not only will the promise of higher earnings incite them to shift more product, but it takes financial pressure off a business as they only need to pay out if sales are made. In an increasingly competitive economy, you’d think that […]

Life hackers, philosophers and motivational speakers will tell you that life is as simple or as complex as you make it out to be. Pithy advice? Probably. But also quite telling when you’re wading through a mountain of information and can’t quite make out the difference between myriad complex tools and strategies and seemingly simple […]

Savvy inbound marketers know the value of SEO for lead generation. This comes with the importance of aligning your customers’ needs with responsive design that’s optimised for usage to improve your visibility, drive traffic, and get the desired results.

The challenge was this: every time we launched an eBook (about once a month), we would have to produce an email, which would take us up to eight hours from concept to finished HTML. We were also designing a website at the time and just couldn’t spare the time. The answer was to produce a […]

When Apple released its new iPhone this month, the hardware changes to the beloved product put fans into a tizzy. But it’s not the missing headphone jack that has marketers worried. Beneath the phone’s shiny exterior something nefarious is stirring. You guessed it: a content blocking feature.

Despite the widespread adoption of content marketing, many businesses struggle to use content to drive meaningful results. Why? Because they lack an effective strategy.

Inbound marketing can be a powerful means of generating new leads, but it’s a complex beast and has to be managed properly before it will deliver results.

As tempted as I am to use analogies involving rolling snowballs or Olympic marathon runners, neither of these things adequately describes the way that an inbound marketing strategy builds momentum.

Sport is my therapy. After a week spent taxing my brain, all I want to do is flop onto the couch and watch someone else workup a sweat for the glorification of their own club or nation, and the Olympics is my favorite.