Blogs

Millennials. There’s 13 million of them, and for the past 10 years they have been your most important consumer group.

Marketing is like much else in life –  you tend to get out what you put in. If you give your sales team great data to work with, they will increase sales, grow your client base, and ensure positive ROI. If, on the other hand, you give them only irrelevant, poor quality data, you’ll see […]

So, marketing have created some excellent content, they’ve deployed a variety of content strategies through blogs, white papers, landing pages and social media and now they’ve generated a number of marketing qualified leads (MQLs). What happens next?

MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them?

Question: How can I turn an MQL into an SQL? Answer: Teamwork Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a […]

Que the bad sales and marketing joke! But what are the key differences between a prospect, an MQL and an SQL?

Wouldn’t it be great if you could produce a certain number of MQLs and you knew that this would automatically result in achieving your revenue targets? If only life was that simple! The ideal MQL to SQL ratio is often debated between sales and marketing and it’s one of those areas where there needs to […]

Sales and marketing are the same but different. Both want to bring in new business however; they are responsible for completely different ends of the sales funnel. Marketing are responsible for the attract phase of the sales funnel. They have to take somebody with no prior knowledge of the business, turn them into a prospect […]

So when does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)? Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail […]

If you are considering outsourcing your telemarketing but aren’t quite sure, we have put together 5 simple reasons why it may be the best option for your business.

As they say, ‘variety is the spice of life’. Telemarketing agencies like GCL Direct have the benefit of choosing from a large pool of experienced Telemarketers that all have different specialisms. By outsourcing telemarketing campaigns to a company such as GCL, you are able to select from a diverse pool of telemarketers, all with different […]