Blogs

The success of any marketing campaign – even one that uses automation – depends on the carefully coordinated activities of people who believe in what they are doing.

  Almost every widely adopted technology owes its success to the fact that it was once perceived as new and exciting. But digital marketing is different.

  Hollywood is not kind to salespeople. In almost every movie and TV show about  advertising professionals, our kind is depicted either as conmen or coked up sales fiends.

If you have ever experienced a high email bounce rate, you know the importance of regular data cleansing. It’s just one of those things you have to do. The only real question is how to go about it.

In the need for leads, which is king? Organic media or paid media? If you asked a room full of marketers, you’d get some very varied answers. But, that’s because each type of media has its own strengths and weaknesses.

  Despite all the hype about content marketing and what it can do to inspire business growth, the adage “Content is King” is only a half truth. While content does deliver incredible results for some businesses, it seems to be an empty promise for others.

  Almost everyone agrees that a steady flow of quality leads is crucial to the survival and growth of a business. However, what people can’t agree on is what the best way is to go about their lead generation activities. While some do their lead generation in house, others outsource this activity to a lead […]

Much of the sales data you import is not in the format you want it. In fact, some of it isn’t even usable at first.

When you run an agency solely focused on using your services to get the best results for each and every one of your clients, you sometimes need to make a concerted effort to put time and resources aside to focus on your own designs, strategies and other offerings.

Over the past decade, advancements in automation technology have put a treasure trove of efficiency-boosting automation tools at the fingertips of sales and marketing people.

1) It’s still important to have a strong brand. In a business environment that emphasises instant results, we sometimes forget to plan for longevity – more specifically, we underestimate the power of branding and neglect to leverage it for future growth. And that’s a shame, because the advancements made in data-driven marketing could be even […]

Inbound marketing is very effective – there’s no arguing that – but it does have one nagging drawback. It relies on email workflows to nurture leads from MQLs to SQLs, and these take time – time you don’t always have.