Blogs

Telemarketing supports sales teams across the world and is critical to the new business success of many large and small businesses, but for telemarketing to really work it must demonstrate its short and long term success – not just by meetings booked or leads found, but by business won and client spend. To actively monitor […]

Done correctly, telemarketing can be harnessed to deliver quality prospects straight into your sales department – but is it right for your business proposition? At GCL Direct we tailor our telemarketing campaign, which is why we place a strong emphasis on understanding our clients business inside out.

Business Development can be supported by strategic and tactical telemarketing campaigns which utilise intelligent data insight, builds strong relationships with potential prospects, and actively combines online and phone-based dialogue engagement techniques to support and grow sales leads and indirect channels. At GCL Direct we specialise in telemarketing, implementing and enhancing best practice techniques to deliver […]

Telemarketing is increasingly being pushed aside in favour of modern-day digital marketing techniques, but this is a huge mistake. What many businesses don’t realise is that telemarketing – when done correctly – can generate high quality sales-ready leads which in turn generate a healthy growth in sales pipelines.

In today’s competitive market place, it’s essential that you have the edge over your competitors in order to receive valuable leads which will inevitably lead to a steady growth and healthy pipelines. Demand generation or creation (as it has been dubbed in the industry) supplies this edge, and whilst it’s not rocket science it’s not […]

In the current economic climate many businesses are noticing a significant drop in sales, which is very worrying at this time of the year. At GCL Direct we believe that we can help generate hot leads to accelerate the sales pipeline and improve your revenue stream; and how do we believe that we can achieve […]

The difference between good and bad lead nurturing is the method by which you generate a relationship with the prospect. At GCL direct we believe that continual interaction with the prospect is essential, using a multitude of channels to maintain the prospect’s interest.

At GCL Direct we have established an enviable reputation as market leaders, founded on our in-depth industry knowledge and ability to accelerate sales opportunities and generate revenue with high-quality lead generation. Simply put, we are extremely good at what we do – but what makes us different from our competitors?

The economic climate has led to an emphasis on sales and one way you can comfortably achieve your sales objectives is via telemarketing. At GCL Direct our telemarketing services support our ability to produce a healthy pipeline of leads, which in turn present sales-ready prospects to improve annual ROI.

As a market leader in telemarketing and lead generation we appreciate that effective B2B lead generation relies heavily on prospect understanding and interaction; simply put, best practice techniques need to be enforced for quality lead creation. Understandably this is something we ourselves practice, but to give you an insight into how we achieve a healthy […]

The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losing valuable leads. At GCL Direct we place […]

telemarketing and telesales – two very different terms which often get confused with one another; which is why we’ve decided to dispel the myth and set the facts straight.