Resources

Let’s be honest: it looks rough out there. With unrest, political changes and stock market turmoil, there’s no surprise that markets are shaky, budgets are tightening and confidence is down. Many leadership teams may feel stuck in wait-and-see mode… But your pipeline doesn’t care about these challenges; your sales and marketing targets haven’t changed, the […]

  B2B telemarketing, also known as outbound prospecting or an SDR (Sales Development Representative) function, has developed, evolved and matured over the years. From the early days of brick phones, yellow pages and rolodexes, through to modern CRM contact centre systems, telemarketing has proven to be a mainstay in B2B marketing, but its constant evolution […]

  In today’s turbulent business landscape, many companies may find it difficult, or even impossible, to sustain a fully-functioning marketing department. Whether it’s budget restrictions or time constraints, when times are hard, marketing departments are often the first to get the chop! This isn’t because the function is of little importance, but rather running a […]

The emergence of modern technologies means that the landscape of B2B lead generation is evolving at an exponential rate. According to Gartner’s latest insights, the key to success lies in embracing these advancements, while maintaining authentic human connections.

  When an organisation’s sales pipeline is healthy, there’s often a tendency to place a lower priority on marketing activity, such as lead generation and prospect outreach. Whether driven by cost-saving pressures, or a short-term focus, the decision to cut back doesn’t just slow down momentum, but also poses a potentially significant threat to a […]

In the B2B sales and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it all depends on what the […]

  The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing. The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset. The role also requires tenacity, resilience, a high level […]

It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.   Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enhancing their ability to engage with desired audiences.   However, despite its […]

As recently announced by the TDRA in UAE, the landscape of telemarketing in UAE has undergone some major changes in August 2024, through the introduction of Cabinet Resolution No.56 and Cabinet Resolution No.57. Whilst this may cause a level of uncertainty as to how the Telemarketing can be conducted, the overhaul of the current methodology […]

Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main forums to understand and […]

  Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.

  Whether it’s in the form of exhibitions, breakfast briefings, webinars, or private C suite round table events, B2B events qualify as crucial activities in an organisation’s sales and marketing calendar. Like any investment, there needs to be a proven return in order to make it worthwhile. But with the limited bandwidth of most sales […]