Inbound marketing uses a web of digital threads to draw online traffic to your website. This innovative approach makes the most of recent changes in buyer behaviour by engaging web users with relevant, informative content that then guides them down your sales funnel towards a purchase.
Buyers are evolving, and if you want to hang on to your market share, you need to evolve too.
Inbound marketing takes advantage of rapidly changing buyer behaviour by using a combination of paid search, social media, and content marketing to drive traffic to your website. When your visitors submit their contact details in exchange for free, downloadable content, they become leads – known prospects you can then guide to a purchase decision with automated email workflows.
And, the best part is that the whole process is entirely measurable.
Powerful analytics allows you to measure the success of your campaigns and then adjust them for even greater impact, making this one of the best approaches for marketers who want to get the highest possible return on their investments.
Content marketing attracts and retains customers by producing and curating relevant, valuable content that speaks directly to a brand’s target audience.
Inbound Marketing Strategy
Inbound marketing aligns your marketing activities with the way people search for the solutions to their challenges.
The power of integrated channels is greater than the sum of their separate parts, and holistic lead generation leverages the strengths of different channels to deliver greater ROI. At GCL, we can combine any of our services to provide a more comprehensive lead generation solution.
Marketing and Sales Automation
Increase the efficiency of your operations with automated processes which nurture and develop potential and existing customer relationships.
Get in front of the contacts that count and build brand awareness with the benefit of in-depth analysis through Paid Media.
With so many searches starting on the web, make it as easy as possible for customers to find you with an improved SEO strategy.
Social selling is essential to the success of any business. It’s one of the best ways to engage followers and build brand awareness.
At GCL we offer inbound marketing both as a stand alone service and as a digital solution integrated with telemarketing. We believe that inbound needs a human element, and telemarketing makes it possible for a marketer to determine immediately where a lead is in the sales funnel. They can then adapt their approach on the go, pushing the lead towards the bottom of the funnel if they are interested, or recommending certain content if they are not yet ready to buy.
In the digital age, it’s more important than ever to connect with your customers on a personal level. Our lead generation, lead nurturing, appointment setting and other telemarketing services are designed to give you the best possible start to those conversations.
Knowing your market and buyers inside out means you can deliver messages that speak directly to your customers’ concerns. To make this possible, we provide several GDPR compliant data services as well as advanced audience profiling and channel mapping.
Sales & Marketing Consultancy
Allow us to build you a comprehensive sales and marketing strategy to deliver customer insights and build your lead generation and brand awareness.
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As the voice of B2B marketing we are passionate about helping organisations generate new business.