Resources

In B2B marketing, there’s a familiar tug of war. Some argue digital is king (we’re talking inbound, LinkedIn ads, email sequences, SEO, the works). Others swear by the power of the phone, insisting that B2B Telemarketing remains the most reliable way to create qualified opportunities. So what’s the truth? Well in reality, it’s not an […]

For many B2B companies, growth comes with a dilemma: how do you scale sales fast enough without overwhelming your internal resources? You could keep hiring, training, and managing in-house sales representatives, which is a costly, time-consuming process. Or you could take a different path, and look into Outsourced sales. Once seen as a backup plan […]

You may feel like Artificial Intelligence (AI) is everywhere you look. It’s helping sales teams to score leads, predict buying intent, write outbound emails, and even automate parts of initial client conversations. It seems like every week, the launch of a new AI-powered tool promises to replace the need for traditional outreach. With so much […]

Our client, Veritas Technologies LLC, had the requirement to strengthen its sales and marketing coverage across EMEA. Veritas partnered with GCL B2B to provide a dedicated, multi-lingual SDR function, covering diverse regions and verticals.

Our client, a Leader in Production & Commercial Printing Solutions, had requirements to create qualified leads and appointments, establish a clear TAM, and build market intelligence and insight. Our client partnered with GCL, and over a 6-Month Engagement Programme, the results exceeded client expectations in building both immediate and long-term pipeline!

The B2B landscape of today is highly competitive, and building a predictable sales pipeline requires more than just cold calls. It demands data accuracy, consistent opportunity generation, and strategic market insight. This case study highlights how GCL B2B used B2B Telemarketing, as part of a joined up strategy, to help a leading UK waste management […]

Our client, Bentley Systems, was looking to deepen their engagement in the UK market. Bentley Systems partnered with GCL to accelerate new pipeline creation and strengthen relationships with Tier 1 contractors. Over a four-year partnership, GCL consistently delivered measurable impact by securing meetings with senior decision-makers across the UK’s leading Tier 1 contractors.

An outsourced SDR (Sales Development Representative) team can be the difference between a healthy, consistent sales pipeline and one that stalls. But not all outsourced SDR partners are the same… and choosing the wrong one can waste time, budget, and opportunities. So, what should you really be looking for when evaluating outsourced SDR resource? Below, […]

Do your sales and marketing teams share strategies, goals and operations? We explore why they should be.

A client working as a global hospitality SaaS provider, was seeking to expand across the UKI, Europe, and the US. The client partnered with GCL to deliver structured outbound demand generation and market intelligence. Over a 12 month period, excellent results were achieved, and the client was extremely happy with the service provided.

Choosing the right B2B SDR (Sales Development Representative) solution can be challenging. Whether you’re building an in-house team, partnering with an outsourced provider, or considering a hybrid model, each option comes with its own costs, benefits, and considerations. Our complete guide explains each approach clearly, so you can make an informed decision for your business.

In the ever-evolving world of B2B marketing, some methods come and go as time moves on. But when it comes to Lead Generation, a few proven strategies continue to deliver results year after year… While technology, buyer behaviour, and channels may change, the fundamentals of building relationships and creating value remain the same. Here are […]