Resources
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Why Marketing Data Will Never Be the Same Again After GDPR
Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head.
Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy
Whether you’re aware of where it fits in or not, we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems.
Strategies to Ensure GDPR Compliance
In just a few months, the EU’s General Data Protection Regulation (GDPR) – designed to protect EU citizens’ data – will come into force.
3 of the Biggest Corporate Social Media Disasters and How to Avoid Your Own
Social media can be a great way to get your message out there and engage with customers. If used correctly, companies can strengthen their branding and build trust over time.
Underutilised Features In Your Sales CRM You Need To Be Using
A CRM system will not only help you to boost sales and productivity within your organisation, but it will also help you keep track of prospects and customers.
A Marketer’s Guide To The New GDPR Regulations
With the GDPR approaching, marketers will need to adapt their strategies and prepare for all the changes that await them.
The Reputational and Financial Risk of GDPR
With less than a year to go until GDPR (General Data Protection Regulation) is implemented, organisations within the EU have to get their data governance in order if they want to stay compliant.
Things to Consider Before Expanding into Foreign Markets
If your business is doing well locally, you might be tempted to expand globally to capture a wider audience and gain market exposure throughout the world.
3 High-Converting Website Design Elements
When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
The Evolution of the Marketing Mix
Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.
Why GDPR Isn’t the End of the World
It might seem ominous at first, but GDPR might not be the White Walker we all feared it to be. In fact, we might end up embracing it.
Reduce Sales Pitch Failure by Finding the Right Prospects
There’s no point having a killer pitch and then wasting it on the wrong sales prospects. To ensure you close deals, try to find prospects who have a real need for your product or service.
