Resources

Social media can be a great way to get your message out there and engage with customers. If used correctly, companies can strengthen their branding and build trust over time. 

A CRM system will not only help you to boost sales and productivity within your organisation, but it will also help you keep track of prospects and customers.

With the GDPR approaching, marketers will need to adapt their strategies and prepare for all the changes that await them.

With less than a year to go until GDPR (General Data Protection Regulation) is implemented, organisations within the EU have to get their data governance in order if they want to stay compliant.

If your business is doing well locally, you might be tempted to expand globally to capture a wider audience and gain market exposure throughout the world.

When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.

Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.

It might seem ominous at first, but GDPR might not be the White Walker we all feared it to be. In fact, we might end up embracing it. 

There’s no point having a killer pitch and then wasting it on the wrong sales prospects. To ensure you close deals, try to find prospects who have a real need for your product or service.

  Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies. 

General Data Protection Regulation (GDPR) is a set of data protection rules proposed by The European Commission – calling for companies in the EU to handle the personal data of their customers more fairly. 

Account-Based Marketing (ABM) is quickly growing to be one of the strongest tools for B2B marketers. According to Salesforce, “Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher returns.” Who could ignore those results? This marketing strategy is […]