Resources

A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C.

Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads that convert to customers.

21st century business models might be fuelled by globalisation, but it’s localisation that really makes the practice of expanding into foreign territories a success.

You might be wondering what B2B telemarketing experts can teach sales – after all, telemarketing is, well, marketing. It’s useful for conducting market research, prospect profiling and appointment setting, but it doesn’t do much in terms of converting leads into customers.

To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.

As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of […]

The curriculum vitae: a document that aims to promote our strongest attributes and paint us as someone worthy of employment – on two sides of an A4. Though the CV is commonly used by HR departments and prospective employers to ascertain the fit of an individual for a position, marketers can also latch on to […]

B2B lead nurturing is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision.

The way customers search for and buy products has changed dramatically since the emergence of search engines, review sites, and social media. Not only do they have more choice of what to buy, they no longer rely solely on salespeople to educate them about the product and why they should buy it. With this shift in […]

Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale. Here’s an excerpt from the blog: You’d be hard pressed to pinpoint exactly when the war between sales and marketing kicked […]

B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.

We recently wrote our third guest blog for the DMA in which we discuss what will the impact of Brexit will be with regard to marketing data regulations and laws. Here is an extract.