Resources

There are many ways to increase the size of your commission and beat last month’s sales figures – close larger accounts, close more accounts and get your whole team to do the same, for example. Yet, there always seems to be a disconnect between your desire to close more deals and what actually transpires.

I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required.

From Chinese investment in Africa, to Starbucks’ presence in over 70 countries, businesses are always looking to expand into unchartered territories. Even the popularity of the Premier League in places as far flung as Cameroon and Thailand is a testament to the fact that if you want to sell more, you need a global business […]

Following GCL’s well received guest blog written for the DMA “The industries that really shine with an inbound marketing strategy” we have decided to continue writing articles for the DMA.

  We recently wrote a guest blog for the DMA in which we explored which industries perform best and flourish with inbound Marketing.

It’s easy to get anxious about whether or not your sales performance is up to scratch. You put in the hours, the effort and the sweat, but how do you know whether you and your team are on the right track and what areas you can improve on to make even more sales?

“Content marketing is the wave of the future”, heralds the Content Marketing Institute (CMI). That’s a pretty bold statement, but one that has plenty of evidence to support it.

Sales performance is the lifeblood of all sales departments – and a sales team is only as good as the sales performance of its members. It’s a harsh reality, but salespeople must earn their keep and bring in customers.

Commission has long been the most logical way to motivate sales teams to sell. Not only will the promise of higher earnings incite them to shift more product, but it takes financial pressure off a business as they only need to pay out if sales are made. In an increasingly competitive economy, you’d think that […]

Life hackers, philosophers and motivational speakers will tell you that life is as simple or as complex as you make it out to be. Pithy advice? Probably. But also quite telling when you’re wading through a mountain of information and can’t quite make out the difference between myriad complex tools and strategies and seemingly simple […]

Savvy inbound marketers know the value of SEO for lead generation. This comes with the importance of aligning your customers’ needs with responsive design that’s optimised for usage to improve your visibility, drive traffic, and get the desired results.

The challenge was this: every time we launched an eBook (about once a month), we would have to produce an email, which would take us up to eight hours from concept to finished HTML. We were also designing a website at the time and just couldn’t spare the time. The answer was to produce a […]