Resources

  Despite all the hype about content marketing and what it can do to inspire business growth, the adage “Content is King” is only a half truth. While content does deliver incredible results for some businesses, it seems to be an empty promise for others.

  Almost everyone agrees that a steady flow of quality leads is crucial to the survival and growth of a business. However, what people can’t agree on is what the best way is to go about their lead generation activities. While some do their lead generation in house, others outsource this activity to a lead […]

Much of the sales data you import is not in the format you want it. In fact, some of it isn’t even usable at first.

When you run an agency solely focused on using your services to get the best results for each and every one of your clients, you sometimes need to make a concerted effort to put time and resources aside to focus on your own designs, strategies and other offerings.

Over the past decade, advancements in automation technology have put a treasure trove of efficiency-boosting automation tools at the fingertips of sales and marketing people.

1) It’s still important to have a strong brand. In a business environment that emphasises instant results, we sometimes forget to plan for longevity – more specifically, we underestimate the power of branding and neglect to leverage it for future growth. And that’s a shame, because the advancements made in data-driven marketing could be even […]

Inbound marketing is very effective – there’s no arguing that – but it does have one nagging drawback. It relies on email workflows to nurture leads from MQLs to SQLs, and these take time – time you don’t always have.

Millennials. There’s 13 million of them, and for the past 10 years they have been your most important consumer group.

Marketing is like much else in life –  you tend to get out what you put in. If you give your sales team great data to work with, they will increase sales, grow your client base, and ensure positive ROI. If, on the other hand, you give them only irrelevant, poor quality data, you’ll see […]

So, marketing have created some excellent content, they’ve deployed a variety of content strategies through blogs, white papers, landing pages and social media and now they’ve generated a number of marketing qualified leads (MQLs). What happens next?

MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them?

Question: How can I turn an MQL into an SQL? Answer: Teamwork Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a […]