Resources

So when does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)? Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail […]

If you are considering outsourcing your telemarketing but aren’t quite sure, we have put together 5 simple reasons why it may be the best option for your business.

As they say, ‘variety is the spice of life’. Telemarketing agencies like GCL Direct have the benefit of choosing from a large pool of experienced Telemarketers that all have different specialisms. By outsourcing telemarketing campaigns to a company such as GCL, you are able to select from a diverse pool of telemarketers, all with different […]

Let’s face it, the terms ‘telemarketing’ and ‘telesales’ are often tossed about interchangeably, but most people don’t know the difference between the two, let alone which one they need, or which one will generate results.

Definition of Outsource: ‘To relocate or transfer (jobs) to another labour market’ Although strictly true, this definition alone highlights one of the objections we face when talking to prospects. The notion of handing over a project or campaign may seem alien to some people and often marketing managers want to hold on to their campaign as tightly as possible. Working with telemarketing agencies […]

We don’t know how to sell a flux capacitor, but if you have invented one, we can get you in front of the right people. One of the most common objections we hear is ‘You can’t possibly sell my product/service like I can, it’s too technical’. The truth of the matter is; no, we can’t. […]

When starting a new telemarketing campaign, many people think that they have to make the decision, ‘in-house or outsource?’. The truth of the matter is, why not have your cake and eat it? Like strawberries and cream, an in-house team partnered with an outsourced solution can make the perfect telemarketing hybrid.

Senior level, high quality, high value telemarketing is a process. The right person is often very difficult to reach; they are either in meetings, guarded by gatekeepers like the crown jewels or you haven’t got the timing quite right. One thing is for sure, you will never be able to make that appointment unless you […]

 The four golden rules of Social Media It’s safe to say that as marketing is constantly evolving, social media is considered as a major part of the B2B marketing mix. This being said, it is surprising to see how many companies don’t use it to its full potential. Is social media just ‘the latest craze’ that […]

  ‘Back in my day’…Telemarketing was the office based version of the door-to-door sales person. During the 1970’s, the term Telemarketing was coined on the back of its application by Bell Telephone Company (now AT&T). Telemarketers would work their way through the telephone directory with little strategy, no recording and no continuity. Before the days […]

For those of you who read our latest blog ‘7 myths of Telemarketing’ you will realise that here at GCL, we are on a mission! After trawling the internet, we have found that Telemarketing has got itself a bad name, and we think it’s time to set the record straight once and for all! Many […]