Resources

Here at GCL we continually train and develop our team in the key aspects of demand generation. In this blog post we demonstrate what our agents are taught on how to get past even the toughest gatekeeper when calling prospects.

What is the single biggest threat to any marketing campaign?

With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading B2B Lead Generation and Appointment Setting experts in the UK and internationally.

Some direct marketing campaign ideas look great on paper but when translated into reality, they fall some distance from the target. It doesn’t matter how clever and uncomplicated your solution is, if you can’t explain it in the right context for your target audience then you’re not going to have the conversions you’re looking for.

The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losing valuable leads. At GCL Direct we place […]

Boom and your Data’s Clean!

Marketing automation is not new and it’s safe to say the honeymoon period is well and truly over. Much to a lot of CEOs disappointment everybody now understands that automation platforms cannot replace the whole marketing team, however, they can make life a whole lot easier and our marketing and lead lead generation a lot […]

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