Resources

Wouldn’t it be great if you could produce a certain number of MQLs and you knew that this would automatically result in achieving your revenue targets? If only life was that simple! The ideal MQL to SQL ratio is often debated between sales and marketing and it’s one of those areas where there needs to […]

The Customer Acquisition Barometer published by the Direct Marketing Association in association with The Media Octopus is packed full of insights about how both business-to-consumer (B2C) and business-to-business (B2B) companies acquire their business. These are 12 of the most interesting facts and statistics from the report:

Here at GCL we continually train and develop our team in the key aspects of demand generation. In this blog post we demonstrate what our agents are taught on how to get past even the toughest gatekeeper when calling prospects.

What is the single biggest threat to any marketing campaign?

With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading B2B Lead Generation and Appointment Setting experts in the UK and internationally.

Some direct marketing campaign ideas look great on paper but when translated into reality, they fall some distance from the target. It doesn’t matter how clever and uncomplicated your solution is, if you can’t explain it in the right context for your target audience then you’re not going to have the conversions you’re looking for.

The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losing valuable leads. At GCL Direct we place […]

Boom and your Data’s Clean!