Resources

Marketing automation is not new and it’s safe to say the honeymoon period is well and truly over. Much to a lot of CEOs disappointment everybody now understands that automation platforms cannot replace the whole marketing team, however, they can make life a whole lot easier and our marketing and lead lead generation a lot […]

Qualify Your Appointments

We all know the phrase about working smarter and not harder don’t we?

The world of marketing is changing faster than ever before and many marketers are asking if buying data lists is still relevant?

How multi-channel is your multi-channel marketing? All too often the term multi-channel marketing is used to refer synonymously to refer to online/digital marketing across blogs, social media, email and other web based platforms with SMS messaging occasionally being included as well.

Have you missed out on any of the big marketing innovations of the last 5 years?

  The king of “Millennium” Robbie Williams (courtesy of vipflash / Shutterstock.com)   According to Google’s research on the Changing face of Marketing B2B marketing is getting younger with the whole profile of the average B2B buyer changing massively over the last two years – in fact nearly half of people involved in the B2B […]

What does Lead Generation mean to you? It may seem like a simple question but if we were to ask people at 10 different companies we would get 10 different answers. At what point does a suspect become a prospect, how does a prospect become a lead and when does that lead get given to […]